Building a website is easy, but building a website that stands out is NOT easy. There are many things a good website needs. And the most important of these things are – design and SEO.
This is why web designers and SEOs need to work together.
If you are a web designer who needs to start working with SEO, you should know that SEO is more than just an acronym. SEO-optimized websites are more than beautiful interfaces. You will want to understand your stats and your website terminology.
For example, the bounce rate increases by 123% if a page takes more than a second to load and sprinkling certain keywords here and there won’t serve your customer or even you.
Even if everything is put on your plate in the name of website SEO, many problems are still a bad idea.
So here are 10 things all web designers want to tell SEOs
Keywords are only part of the puzzle
When people first learn about SEO, all they care about is the keyword game. But for designers, SEO is more than a set of keywords.
Listen up, SEO peeps! Your content promotes all other pillars of SEO such as link building, internal linking, web speed, URL, and many more issues that allow your customers to have the best user experience.
Chaya Fischman, president of Brand Right, has a well-rounded approach to this:
“We can’t add random words in random places that don’t read well. Yes, more traffic will come to the website, but they will see how poorly the site was built and you will lose your credibility.
As a web designer, you can handle this problem with effective architecture design and relevant content. It’s good to control your customers’ keyword obsession.
According to Moz, even if a domain includes highly relevant keywords, it doesn’t mean the site will rank well.
Users care less about details
We get you, your customers, the sharp eye for detail, logo designs, color-blocking websites, and more. But first and foremost, as a designer, we always put customer needs first (remember that?).
Your customer’s audience wants to know the main message of the brand and do its job, not much. SEO specialists should understand that attention to detail is good, but if your website doesn’t communicate brand value properly, it still won’t work; even if you add detailed detailed explanations, it still won’t work.
“Google only loves you when everyone else loves you first.” – Wendy Piersall.
So focus on the things that matter to both your SEOs and their clients.
Good things take time (vague obsession with ranking)
This one is a real problem – and an obvious one.
There are 4.45 billion websites pleasing the lord of Google every day. But setting realistic expectations for your clients’ success will make your design process smooth and stress-free.
Web designers can add content, create responsive web designs, and tighten security to keep data private and secure; however, you cannot promise immediate results (could you?).
There are various misconceptions wrapped up in vague SEO tips and tactics present on the web. In the long run, you need relevant content for your employees, real people, not machines.
“Successful SEO isn’t about fooling Google. It’s about partnering with Google to deliver the best search results to Google users.” – Phil Frost, Main Street ROI.
Mobile is not the enemy
Let’s look at it from a different point of view. Statistics suggest that over 50% of web traffic comes from mobile devices.
There are few hidden content elements on mobile screens as they create an ambiguous experience on desktop compared to mobile.
That said, it all starts with the user’s search intent. If customers on the phone don’t care about hidden content, it’s not worth SEOs moving forward.
Create a desktop and mobile responsive layout and help SEOs avoid this mistake. We all know that aimless content can get in the way of a good user experience.
“My golden rule is to create a site for a user, not for a spider” – Dave Naylor, Managing Director, Bronco.co.uk.
Design systems, not just pages
It may be difficult to understand, but it is not that difficult. You know that a website is not just a collection of pages; they are designed systems.
But why is it even necessary? This is important because your SEO client needs to understand this: a website is made up of building blocks, and these blocks are placed on different web pages, linked to different other blocks fitting different layouts.
And if you try to replace one block, your entire website foundation will eventually fall. Simply put, don’t make new rules at the end—SEO people.
New rules = new code, new bugs and more time to fix things.
“What separates design from art is that design is meant to be functional” – Cameron Moll.
Content first, design second
As a web designer, this statement is not new (raise your hand if you’ve heard it): “We don’t have any images or text yet. But could you still design us a website so we can put them up later? »
No, no, and a big NO.
Things don’t work that way, and content is the most valuable asset. SEOs should spend more time creating rather than consuming it on Google.
“What helps people, helps businesses.” – Leo Burnett, advertising company Leo Burnett Worldwide.
Ask for content first, then move on to design and structure. If the brand USP (unique selling proposition), core values and mission are not clear in your client’s mind, your website design will remain like an empty vessel.
Simple design works well for users
“Simplify to amplify.” –Marie Forleo, a serial entrepreneur from New Jersey.
You live by this mantra, but what about your SEO clients? Their curiosity to add multiple colors to the website, tiny CTAs on each page and flashy content can annoy potential customers and force them to leave the website in the first few seconds.
Simple designs are scientifically proven to work better for your users and your business. So say what you want to say in a short, crisp, and fast way.
For your client, offer an offer they can’t ignore: simple website designs in exchange for the holy grail of conversions.
Clear objectives are essential.
If your client’s goals and your website’s vision aren’t on the same page, there’s a huge communication and clarity gap.
To achieve optimal results, two-way communication is crucial. You ask questions like: Do you just want to drive traffic? Either you want leads, you want more subscribers, or you want to earn the trust of your potential customers first – and your customer is as detailed as possible (it even helps you in the long run).
Heshy Friedman, Director of Radical Creatives, makes it clear:
“The bottom line is that they provide a to-do list. Either they give me as the developer the tasks to do, or they do them and give me a list which I then write down and revise. The main thing they should provide is a list and accountability for their work – that’s what I would like to see the most from the client’s perspective. »
Provide web security options
Rather than having a hands-on approach to web security, forget about everything else and make it your main concern. A professional web designer (like me) will always suggest website protection first.
Also, be sure to hand a checklist to the client about its importance.
If a company’s data isn’t secure online, having that awesome website won’t benefit anyone.
Studies suggest that over 85% of web applications are vulnerable to cyberattacks. Knowing about web security is more important than ever for SEO specialists.
When you design the user experience and web security to protect the website from cybercriminals and your customer pats you on the back, never leave!
Forget about SEO (come on, really!?)
Alright, so what if your company’s SEOs understand all your wishes – but the ultimate suggestion you receive is – forget about SEO.
Here is the answer: focus on fundamental titles, meta titles, optimized images and after that forget about SEO. Also, convince your client that it’s good to stay away from SEO for a while.
You’re here to help your customer, and it’s more important than ever to focus on what people want, not search engines, do what’s necessary. That’s it.
Take it with a grain of salt, you know your stuff, and SEOs know their stuff too. Guide them wherever you can contribute to transparency, then you do you.
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” –Jeff Eisenberg
Image credit: Pixabay; pexels; Thank you!