Web traffic

Web traffic varies widely for the top 10 retirement home providers

Among the top 10 retirement home providers sorted by size per the Assisted Living Federation of America, traffic to provider websites varies widely. While for very large providers, site traffic largely aligns with the number of inhabitants, for others among the Top 10, traffic is less proportional. According to data compiled by SHN based on […]

Web traffic

Confessions of a Fake Web Traffic Buyer

Online advertising has a fraud problem. Millions of ad impressions are served to bots and non-human traffic, and ad tech companies are doing little to stop it. Digiday spoke with a former publishing executive who said he knowingly bought fraudulent traffic and resold it to advertisers over the past year. In fact, that was the […]