Web traffic

Marketing Analytics: What Your Web Traffic Says About Your Business

Separating perception from reality Often, the perception that a company has of its customer is very different from the actual behavior of the customer. Fortunately, analytics can support or challenge your perceptions and help you build a profile of the customers you attract. For example, you can determine: Geographical position – Identify the city, regions, […]

Web traffic

Amazon’s cloud service popular with web traffic scammers

Diving brief: Fraud detection firm Fraudlogix studied two billion ad impressions over a 30-day period, revealing that Amazon’s AWS cloud service was the worst culprit for fraudulent traffic. The cloud service served 7.7% of what Fraudlogix called “bad” IP addresses and only 0.05% of “good”. Fraudsters find it easy to set up cheap servers in […]