Web traffic

Increase web traffic with active content

According to a survey of CMO Consulting, 90% of marketers said they had a content marketing strategy, but only 2% found their current approach to be effective. Worse still, 12% of marketers believe that their branded content keeps specific audiences, industries, and targets in mind. In other words, marketers see enough value in producing great […]

Web traffic

How does web traffic affect the news you read?

If you’ve ever thought that the quest for more clicks affects the types of articles published in the media, Wharton marketing professor Pinar Yildirim wants you to know you’re right. But that’s not quite the overall impact you might expect. In this interview with [email protected], she talks about a new paper,Clicks and Editorial Decisions: How […]