Web traffic

Two-thirds of web traffic generated by advertising

Digital advertising channels remain key to driving traffic to brand websites in Europe, driving the majority (68%) of website visits, research from Adobe Digital Insights reveals. Key findings include: • Digital advertising channels remain essential for driving traffic to brand websites in Europe, accounting for 68% of website traffic. • 54% of websites in Europe […]

Web traffic

How Savvy Trucking Companies Increase Web Traffic

This story appears in the September 12 print edition of iTECH, a supplement to Transport Topics. As trucking companies spend more time on content marketing – posting articles, videos, images and more to build brand image – it becomes increasingly important to ensure that content is optimized for search engines. Search engine optimization, or SEO, […]