Web traffic

Fraudulent web traffic continues to plague advertisers and other businesses

Web traffic is teeming with bots and non-human traffic, making it difficult for advertising and media companies to understand who is visiting their sites and why, according to new findings from Adobe. In a recent study, Adobe found that about 28% of website traffic displayed strong “non-human signals,” leading the company to believe the traffic […]

Web traffic

Web Traffic Is The New Foot Traffic: Why Galleries Are Investing Big To Drive Out Digital Natives

Is a gallery’s homepage more important than its showcase? As foot traffic to physical spaces declines, a growing number of dealerships are hiring experts to revamp their websites and social media accounts. Some even now monitor web traffic as carefully as online publications do. While merchants say the majority of sales are still made in […]