Web traffic

Amazon generates five times more web traffic than Walmart

Diving brief: Amazon and Walmart are each increasing their share of traffic from online shopping websites. Amazon’s website gobbled up 30.7% of traffic over the past year (vs. 29.6%) and Walmart took 5.9% (vs. 5.3%), according to a study of 100 merchant sites through digital market intelligence company SimilarWeb. SimilarWeb found that Amazon generates more […]