Marketing assets

ABC of Children’s Supplements | INITIATED Natural Products

Parents are turning to supplements to fill in the nutrient gaps in their picky eaters’ diets. According to the CS Mott Children’s Hospital National Child Health Survey, most parents gave their child supplements. Half of parents say their child takes a supplement regularly and 33% say their child has tried but does not take it regularly. Among parents who have given their child supplements, 80% say they have chosen products specially designed for children.

Join us to learn more legal requirements for marketing children’s supplements— both to children and to parent buyers or other caregivers. We will also explore unique scientific substantiation considerations when making claims for children’s products. Plus, our team of experts will guide participants through the following and more:

  • Advice from the BBB National Programs Children’s Advertising Review Unit (CARU) on advertising to children
  • Discussion and examples of the type of advertising that is suitable for children
  • How is the deception standard for advertising to children different from that for adults?
  • What’s on the horizon for children’s dietary supplements and functional food products

Moderated by:

Megan Olsen Senior Vice President and General Counsel, Council for Responsible Nutrition