Web marketing

Actual SEO Media, Inc. believes web pages are never “perfect”

Search engine optimization is one way to increase your business’ online visibility.

Online content writing

Informative articles and engaging blogs are a way to give visitors a company’s expert opinion on a topic.

SEO Chart

There are several points to ensure that a website has good SEO. Focusing only on one aspect will only be useful in the short term.

Search engines will always reward websites that are constantly striving to improve. Take the time to evaluate existing pages to improve rankings.

HOUSTON, TEXAS, USA, Aug. 25, 2022 /EINPresswire.com/ — As a leading digital marketing agency in Houston, Actual SEO Media, Inc. believes that web pages and website content do not are never “perfect”. At best, they are exemplary and closely follow search engine guidelines until there is a major update. In the world of pleasing search engines and ranking high on their results pages, the goal is to constantly improve and not stagnate.

In a different way, pages that are several years old that rank quite well could still be improved. Search engines like Google are constantly updating and improving their algorithms. This means businesses can’t be late and also need to stay on top of these updates and changes to maintain their competitive edge.

Not all pages will end up on the first page of relevant search results pages. Sometimes specific keywords will end up getting stuck on the third or fourth page for a while. However, there is no reason to lose hope as there is always a way to improve a page’s SEO to boost its rankings.

Search engine optimization (SEO) is the process of improving the ranking of a website or page in search engine results pages (SERPs). It is best to implement SEO strategies while adding more pages to the website to ensure that everything follows search engine guidelines. However, it’s also a good idea to review any pages that aren’t performing as well as expected.

Assessing a website’s old pages regularly is a good way to ensure that there aren’t an excess of pages that aren’t performing as well as they could be. Actual SEO Media, Inc. has a few tips that can help pages that aren’t ranking as well as expected climb higher.

1. Evaluate existing web pages

One of the best ways to evaluate existing website pages is with a tool. The company or a trusted digital marketer can use tools, such as Semrush, to check the rankings of existing pages and see if there are competing pages at certain positions.

When there are pages fighting against each other in the search results, then the question becomes “are both necessary?” If there are no competing pages, it’s time to check and see the page from the user’s perspective. Search engines like Google prioritize user experience in most of their guidelines. If a page is not ranking as highly as it should, it may be a user experience issue.

2. Edit content to boost rankings

First, check the content of the page. Does the page properly explain the concept without confusing the reader? Is the content of the post or page written as well as it could be, with no glaring grammatical errors or misinterpreted information? Could he use a little bulking or cutting? Is everything formatted correctly according to current SEO standards? Are all the tags in place for search engines to index it correctly?

3. Check the page elements

If the content is as robust and optimized as possible, the problem may be with the elements of the page. Some key elements include links, page speed, and mobile friendliness. Although the change may not be noticeable at first, ensuring these elements are as they should be can convert more traffic and reduce the number of users ignoring or leaving the page.

First, start by checking the speed of the website. Look, no one has the time or the patience to wait for a page to load slowly. While the user is waiting, they may already be on another page or website. Search engines like Google will take site and server speeds into account when indexing pages and reduce page rankings if speeds are not up to their standards.

Another factor that search engines take into account is the mobile compatibility of the website or page. Most users browse the internet from their tablet or phone, making this a vital factor in ensuring it is in good working order. Google has specific guidelines and will deliberately lower the rankings of pages that are not optimized for mobile devices.

4. Build a good network of internal links

Finally, it is also recommended to create internal links from contextually relevant pages of the site. For example, if the page discusses the benefits of regular pet grooming, a relevant link might be to a page of pet grooming services offered by the company or vice versa. Link to pages in menu bars or find still-viable past posts and link to them to keep them relevant.

Speaking of links, it’s also a good idea to search for dead links while the company is evaluating older pages. As with pages that do not load properly, dead links are an inconvenience for users. Cleaning up any broken or dead links on the site can naturally boost the pages that were linking to those non-existent pages.

SEO standards are always updated. This is why businesses must always adapt to these changes to ensure that their websites are ranked as highly as possible. A stagnant website will naturally rank lower than ones that are constantly trying to improve. While adding new content is a good thing, rating old pages can energize the website as a whole.

As a leading SEO company in Houston, Actual SEO Media, Inc. encourages its clients to further expand its online presence. By harnessing the power of search engine optimization, the company helps businesses increase their online visibility and establish a stronger Internet presence. With the tools available, this company helps improve the ranking of its clients’ website by ensuring that all its old and new content meets search engine guidelines and best practices. For more information, contact the office at (832) 834 – 0661 or by email at [email protected]

Jamin Mootz
Actual SEO Media, Inc.
+1 832-834-0661
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