Web traffic

An SEO booster to heat up your web traffic during a potentially post-pandemic summer

Have you recently audited SEO practices around your communication efforts? Otherwise, the spring and summer months might be a good time to do this. As such, PRNEWS offers advice from search optimization professionals to help you.

Most companies conduct SEO audits two to four times a year, according to Business2Community contributor Dave Polykoff. Before hiring an outside firm, consider past clients of the firm, ask them about its methods, adherence to search engine guidelines, measurement and fee structure.
Post-pandemic recap
As Greg Barkley, Director of SEO and Digital PR at Effective Spend, wrote in these pages, online shopping behaviors in the age of the pandemic are likely here to stay.

So if your business sells physical products on its website, customers will increasingly expect expedited delivery, like curbside pickup, as well as Amazon-style product reviews. Search engines will continue to emphasize website usability in page rankings, including e-commerce workflows. Even if you’re not selling physical products on the site, fast loading and easy navigation are important for SEO.
UTM Tracking
In addition to usability and the old EAT watches – Expertise, Authority, and Reliability – all made more complex in an age of misinformation, communicators may want to take the rest of the spring and summer to review their tracking practices. connections.

In a recent edition of his “Almost Timely” missive, digital marketing expert Christopher S. Penn writes about the continued importance of Urchin Tracking Module (UTM) tracking codes, which Google Analytics uses to measure user behavior on websites.


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