Web traffic

Analysis: Amazon Dominated Web Traffic in March

Consumers turned to a familiar e-commerce site as the COVID-19 pandemic spread across the world.

According to analysis of data from financial news site LearnBonds, Amazon had 4.06 billion visitors in March 2020. That was more than the combined 3.85 billion visitors from eBay, Apple, Walmart, Rakuten, Samsung .com and Apple.com combined.

Data from LearnBonds also indicates that eBay, the online retail platform with the second highest total monthly visitors, received at least three times fewer visitors compared to Amazon with 1.2 billion. Rakuten in Japan had 0.8 billion visitors, followed by Samsung.com with 0.6 billion visitors. Walmart closed the top five categories with 0.61 billion visitors.

Apple.com ranks sixth with 0.56 billion visitors, followed by Chinese Aliexpress which had 0.53 billion visitors in March. Other online retail stores that received significant numbers of visitors included Etsy (0.4 billion), Home Depot (0.29 billion) and Allegro.pl (0.27 billion).

In April 2020, LearnBonds expects the number of online shoppers to be high as no economies have reopened on a large scale. As a direct result, physical retailers are losing market as people stay away from physical stores.