Web marketing

Are you helping your local customers find your business in web searches?

Are you a small business in North Bay? Do you want your website to appear in Google search results when someone searches for your business?

Or, better yet, do you want to show up with specific local keywords like “best pinot noir tasting room in the Russian River Valley” or “lunch in Santa Rosa”?

If you answered yes to any of these questions, then local search engine optimization (SEO) is something you should be working on. If you are not already…

There is also a difference between local SEO and national SEO. If you’re a brick-and-mortar store, you may be more concerned with driving people to your physical location, while other businesses may be looking to reach a larger national or global audience. Both of these objectives require specific strategies and tactics.

Even though search engines have improved over the years, there’s no substitute for a strong local search strategy, including a Google Business presence. It’s a useful way to connect directly with target customers who are looking for local places to visit.

Reach more customers with local SEO

Investing in local SEO is important because it allows you to reach potential customers exactly when they are looking for what you have to offer. It is an efficient and cost-effective way to reach your desired market and grow your business.

What’s the first thing people often do when looking for a place to wine or grab a bite to eat? They google it.

In fact, according to research from Zogby Analytics, almost half of consumers (45%) are likely to visit a business’ physical location after finding a strong online presence on a local search page.

The same study also found that most consumers (61%) say that a quarter of their internet searches come from a mobile device. This means that potential customers use their phone to search for relevant information about their location.

And those customers tend to leave within an hour of Google.

There are a few things you can do to improve your local search marketing:

1. Make sure your website is optimized for local keywords.

Keywords allow you to categorize your business based on the types of products and services you offer. It also helps customers find precisely what they are looking for when they search on Google.

By optimizing your website, customer review websites, and social media accounts for local keywords that make sense to your business, you can show up in search results when someone searches at geographical.

Finding the right keywords is key here. If you’re not open for breakfast, you wouldn’t want to optimize your platforms for the keywords “breakfast in Santa Rosa.” Instead, use keywords that potential customers would include when searching for what you offer, such as “flowers” or “jewelry.”

2. Create a verified listing on customer review directories such as Yelp, Tripadvisor, and Google Busineby.

These platforms are usually at the top of Google searches for local businesses. You can ignore them because you hate how much they call you to harass you about sales (I get it! Bah), or you can check your location and make sure you have the exact keywords you’re using for your website in your business description. .

Include your address and phone number so people can visit you in person. Add photos of your business with clear captions that explain what your business does. Make sure you have complete and accurate information on these pages.

Add a photo of your storefront; include civic address or directions; update when times change so they are relevant.

3. Take advantage of improved SEO by regularly posting to Google My Business (now called Google Business).

Keeping up to date with your Google Business profile (recently replaced by Google My Business) is an essential tactic that many North Bay businesses fail to use.

When potential customers search for you online, a business’s Google profile is usually on the right side of the search results. And if that information is up-to-date and engaging (i.e., great photos of some of your best-selling products), people will take notice.

“All businesses, especially those with a physical location, should post regularly on Google My Business what they do and offer, share product images, periodic updates and events, keep hours up to date, etc

“While this is another platform to update, it is a free tool that businesses can see results quickly. Additionally, Google sends you emails showing how many people viewed and clicked on your posts so you can see the ROI of your efforts,” says Martha Cromar, co-founder of Suited Hospitality (suitedhospitality.com) . “I have clients who have seen significant spikes in web traffic by regularly posting to Google My Business.”