Web marketing

BrightEdge acquires Oncrawl for future-proof Web 3.0 strategies

FOSTER CITY, Calif., February 23, 2022 /PRNewswire/ — BrightEdge, a global leader in organic search and content performance, today announced the acquisition of AI-powered technical SEO platform Oncrawl. With this acquisition, BrightEdge combines next-gen marketing and data science to help marketers navigate complex machine-to-machine communication to make smarter technical website and content marketing decisions. as the Internet evolves into Web3.

Together, BrightEdge and Oncrawl are the first to deliver a complete enterprise-focused solution that gives both customer groups the added flexibility to perform machine learning-based and project-based research and analysis, use business intelligence and activate the resources. It also helps customers meet current and future compliance requirements such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and California Privacy Rights Act (CPRA).

“BrightEdge and Oncrawl have common DNA and a shared vision for the future of digital technology and marketing,” said BrightEdge CEO. Jim Yu. “We are excited to expand the horizons of the industry by acquiring highly specialized research technologies whose creators have the same commitment to innovation and customer success. We are extremely interested in Oncrawl’s vision of the role data and AI in the future of data-driven marketing.”

The agreement creates the world’s most comprehensive, flexible and intuitive organic research software and is the first solution capable of addressing the informational data complexities faced by the marketing departments of modern enterprises today. BrightEdge users can now perform sophisticated data scientist tasks in their website analytics to complement the work they are already doing on the platform. Oncrawl users can leverage BrightEdge’s advanced automation and data visualization technology to help clients reduce manual work and scale their SEO and digital marketing campaigns without adding new vendors to their technology stack.

“When we created Oncrawl, our mission was to democratize natural language programming (NLP) and advanced engineering to build the next generation of technical SEO data and solutions,” said François Goube, CEO of Oncrawl. “This acquisition gives marketers ultimate elasticity to get the most out of their data and support the entire digital marketing ecosystem. I’m excited to join forces with BrightEdge to be the first on the market to offer this to customers.”

There are over 2 billion websites in the world today, with 250,000 new websites being created every day. The combination of more sites, more data, and the evolution of Web3 present significant challenges and opportunities in how the Internet will operate in the future. Understanding how websites interact with users was the top priority of digital marketing in the past. However, as websites now interact autonomously with other websites and with entities such as Google, Amazon and Meta, machine-to-machine communication becomes the fabric of Web 3.

The union of these two organic search technology pioneers paves the way for how cutting-edge companies will leverage real data science in their SEO programs. Search marketers and digital marketers will benefit from ultimate flexibility, security, insights and control over their data.

To learn more about how BrightEdge can help your business, visit: https://www.brightedge.com/.

About BrightEdge
BrightEdge, the global leader in enterprise organic search and content performance, enables marketers to turn online content into business results, such as traffic, conversions and revenue. It is powered by a sophisticated deep learning engine, the BrightEdge platform. It is the only company capable of real-time, web-scale measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s thousands of enterprise customers include global brands, such as Microsoft and Adobe, and 64 of the Fortune 100 and 9 of the top 10 international digital agencies. The company has offices around the world and is headquartered in Foster City, California.

About Oncrawl
Oncrawl is an SEO tech platform that pioneered big data infrastructure in mining technology and semantic analysis of organic search data. Their solutions help over a thousand clients in 66 countries improve their organic traffic, rankings and revenue by opening the Google black box. Clients include Vistaprint, Canon, Lastminute.com, Forbes and other large companies. In 2021, Oncrawl became the most awarded SEO platform with multiple awards in US, UK, Canada, Global, Europe, APAC and Mena Search Awards as Best SEO Software .