Web traffic

Most popular websites by web traffic (1993 to 2022)

The most popular websites since 1993 Over the past three decades, the Internet has grown at a breakneck pace. In 1993, there were less than 200 websites available on the World Wide Web. Fast forward to 2022, and that figure has grown to 2 billion. This animated graphic by James Eagle provides a historical overview […]

Web traffic

Web traffic is essential to grow your practice

When advisors start their own practice, attracting clients and web traffic becomes a top priority. Raising their profile often means boosting their online presence. X Every day hundreds of people roam the internet looking for a financial planner. They can type “advisor near me” or refine their search by becoming more specific. The challenge for […]

Web traffic

Similarweb Stock: On-Demand Bullish for Web Traffic Analytics (NYSE: SMWB)

piranka/E+ via Getty Images Thesis I’m bullish on Similarweb (NYSE: SMWB) as I believe the company will experience sustained multi-year tailwinds due to demand for web traffic and data analytics. Shares of the company are down more than 50% since the start of the year and long-term investors may appreciate the weakness in the stock […]

Web traffic

Bad bots represent a quarter of web traffic in APAC

According to a new study, bad bots accounted for 25.9% of website traffic in the Asia-Pacific region last year, culminating in bot attacks such as account takeovers, content scraping or prizes, and scalping for limited availability items. According to Imperva 2022 report on bad robots, Singapore had the highest proportion of bad bot traffic […]

Web traffic

Akamai Achieves Record Web Traffic of 250 Tbps

CAMBRIDGE, Mass.—In a sign that Internet traffic continues to explode, Akamai set a new corporate record with web traffic delivered across its edge network peaking at 250 terabits per second (Tbps). A high-profile sporting event and heavy downloading of video games were the main drivers, Akamai reported. in a blog post (opens in a new […]

Web traffic

INQUIRER.net maintains its lead in rankings and web traffic in Similarweb

MANILA, Philippines – INQUIRER.net has maintained its lead in rankings and web traffic among news sites in the country, according to the latest data from web traffic analytics provider Similarweb. Based on country rankings, data from Similarweb showed INQUIRER.net at 34th place, followed by ABS-CBN News websites at 46th, GMA at 52nd, Rappler at 58th. […]

Web traffic

Saint-Pierre Web Traffic Soars

The NCAA officials coordinator says umpires got 96% of their calls correct in the first two rounds of the men’s tournament. I guess I only watched 4% of the games. Saint Peter coach Shaheen Holloway has become a darling of March Madness as he leads the Peacocks in the men’s Sweet 16. How do we […]

Web traffic

How Guest Posting Can Increase Web Traffic 2022

This tutorial is about how guest posting can increase web traffic. We will do our best for you to understand this guide. I hope you will like this blog How Guest Posting Can Increase Web Traffic. If your answer is yes, please share after reading this. Check how guest posting can increase web traffic According […]

Web traffic

Is it possible to have too much web traffic?

Opinions expressed by Contractor the contributors are theirs. After starting an online business and launching a website, digital entrepreneurs usually have one overall goal: to increase web traffic as much as possible and as quickly as possible. For the most part, this motivation makes perfect sense. Attracting more people to your website means more people […]

Web traffic

Web traffic to Spotify’s cancellation page skyrocketed after artists began pulling music over the Joe Rogan controversy

Neil Young took his music from Spotify after the platform refused to delete Joe Rogan. A few days later, traffic to Spotify’s cancellation page increased by 115%, according to data from Similarweb. Spotify’s cancellation page was flooded with unusually high traffic after Neil Young announced he would be removing his music from the streaming platform, […]

Web traffic

Nigeria leads China, US and other countries in mobile web traffic in 2021

Last week, leading telecommunications company, Airtel Nigeria, announced that it had partnered with audio streaming service, Spotify, to provide data bonuses to its customers to access local and overseas audio content. unlimited on the music platform. The additional data comes at a time when Nigerian artists and their music have started attracting global audiences. When […]

Web traffic

Area code domains increase web traffic for real estate agents

Marketing for real estate agents 407ForSale.com 310ForLease.com Realtors can extend their marketing with a memorable domain name How many times does someone drive through a city or a highway and see a sign about real estate for sale and forget the name of the broker a minute later? » —R. Singer CLINTON, CT, USA, January […]

Web traffic

Telia Sweden’s web traffic increases by 16% during Christmas week

According to data from Telia Sweden, more Swedes than ever celebrated and connected during Christmas and New Year. Surfing increased by 16% during Christmas week and up to 26% during New Year’s week compared to the same period the previous year. On the 5G network, the party exploded this year with a record increase of […]

Web traffic

Pinterest web traffic increases 83% for interior design startup Bon Femmes

As a new brand, any exposure is welcome, says Bon Femmes founder Omotola Akinbiyi. “My brand is still so young, most buyers [online and in store] are beginners,” she says. “Customers came into the physical store and let me know they first saw the brand on Pinterest.” The retailer launched online in 2019. Getting noticed […]

Web traffic

Web Traffic to Crypto Exchanges in November Reaches Second Highest Level for 2021

advertising Crypto exchange websites recorded internet traffic of 546.6 million visits in November, according to The Block Research. November’s website traffic figure is the second highest in 2021 behind May’s 638.2 million visits. December 2017 – the peak of the crypto bull run from this year – is probably the monthly period with the highest […]

Web traffic

SEO helps Vape&Go almost triple web traffic in three months

News LGW hub Digital and Creative Three months after reporting an impressive 90% increase in web traffic in a single quarter, Vape&Go can now report another 163% increase over the following quarter. Vape & Go, based in Preston, stock a huge range of e-cigarette kits, vaping liquid, batteries, atomisers, parts and accessories from across the […]

Web traffic

3 Things to Watch for in Your Ecommerce Competitors’ Web Traffic Patterns

The explosive growth of e-commerce in recent years has been nothing short of spectacular. In 2017, the industry as a whole represented 10.4% of global retail sales, totaling just over $2.3 trillion. Fast forward to 2021, and that percentage has risen to 18.1%, nearly surpassing the $5 trillion mark. Extrapolating this data to 2023, the […]

Web traffic

Purplebricks record web traffic despite drop in Google searches

Purplebricks has broken its website visitor record four times this year thanks to big sponsorship deals and TV ads, according to new analytics. The data, compiled by Raj Dosanjh, the founder of comparative fee platform Rentround, shows that the surge in web traffic is occurring despite fewer people searching for Purplebricks each month on Google. […]

Web traffic

Purplebricks Record Web Traffic Despite G…

A real estate media analyst says Purplebricks has record traffic to its website thanks to its “relentless” marketing and vast budget. “Whether you like to admit it, their marketing is on point. Their quirky ads and slogans are grabbing the attention that has made them a household name,” says Raj Dosanjh, who runs comparative fee […]

Web traffic

New service allows governments to block malicious web traffic

“A single malicious connection could leave a government network vulnerable to attack or compromise, so it’s vital that we do all we can to prevent cybercriminals from gaining a foothold.” AUPDNS was used in the last count and Mr. Hastie said it processed around 200 million requests, blocking more than 10,000 connections to known malicious […]

Web traffic

Ozy Media Bought Web Traffic Then Didn’t Pay, Lawsuits

(Bloomberg) – As Ozy Media’s business practices draw attention, the troubled startup has faced multiple legal challenges for allegedly failing to pay its bills, including a claim from a company it hired to grow her online audience. In a 2018 lawsuit, a company called Boredom Therapy said it was hired by Ozy between August 2016 […]

Web traffic

Spike in ‘Squid Game’ web traffic leads to Netflix lawsuit in South Korea

Netflix has said its new Korean-language series “Squid Game” may be its biggest show of all time. Its popularity is causing explosive internet traffic in South Korea, according to an internet service provider. SK Broadband sued Netflix for usage fees in response to the show’s popularity, Reuters reported. Loading Something is loading. Sask. Broadband , […]

Web traffic

BMO: Brookdale, Sunrise and Atria still see web traffic above 2019 levels

Despite all the recent Covid-19 disruptions, some of the nation’s largest retirement home providers are still seeing web traffic above pre-pandemic levels — good news for an industry that’s been anxiously awaiting what months to come will bring. That’s according to BMO Capital Markets analysts Juan Sanabria and John Kim, who analyzed data from website […]

Web traffic

Best Types of Web Traffic Every Small Business Needs in 2022

Web traffic is an important tool for measuring your company’s brand visibility and understanding your target audience. It is not enough to simply have a website these days. To be competitive, you need to constantly review your website analytics and use web traffic data to inform your business decisions. Before you can track your web […]

Web traffic

Malaysia’s Olympic win leads to increased social and web traffic for Bata’s Power shoes

The Tokyo Olympics may be over, but it is still a golden moment for Bata Malaysia, which is benefiting from the positive discussions and online engagement resulting from the recent Olympic victory of professional track cyclist Azizulhasni Awang. Shortly after Azizulhasni landed the cash, several netizens asked on Bata Malaysia’s Facebook and Instagram pages if […]

Web traffic

Knowing Google Analytics brings your web traffic to life. This training can explain everything.

Missed a Future of Work Summit session? Head over to our Future of Work Summit on-demand library to stream. Ask most digital marketers what are the most valuable tools they depend on to do their jobs and you’ll no doubt hear a lot about Google Analytics. It is the undisputed king of web analytics features, […]

Web traffic

“Our Web Traffic Quadrupled in One Week”: Entrepreneur Explains How to Make His New Hair Salon a Success

‘Our web traffic quadrupled in a week’: Entrepreneur explains how MailOnline advertising made his new hair salon a cut above the rest By MailOnline Reporter Published: 23:59 GMT, June 27, 2021 | Update: 23:59 GMT, June 27, 2021 Launching a new business during the coronavirus shutdowns has meant many new start-ups are off to a […]

Web traffic

Website traffic plummeting? Eight approaches to identify the cause

No matter what type of website you run, traffic tends to fluctuate over time. Small dips are rarely cause for concern, especially if things pick up soon after. However, after a sudden and drastic drop in website traffic, you may want to investigate further to determine the cause and fix the problem at the root. […]

Web traffic

An SEO booster to heat up your web traffic during a potentially post-pandemic summer

Have you recently audited SEO practices around your communication efforts? Otherwise, the spring and summer months might be a good time to do this. As such, PRNEWS offers advice from search optimization professionals to help you. Most companies conduct SEO audits two to four times a year, according to Business2Community contributor Dave Polykoff. Before hiring […]

Web traffic

Facebook automates network peering to enable smoother web traffic management

Facebook Inc.’s engineering team today revealed how they overcame one of the most time-consuming networking problems by automating a process called “network peering” which allows more efficient exchange of Internet traffic between different networks and service providers. In one blog post, Facebook engineers Jenny Ramseyer and Jakub Heichman explained that network peering involves sending internet […]

Web traffic

Zillow earnings beat forecast as housing boom boosts web traffic

Zillow Group reported better-than-expected first quarter results on Tuesday as the white-hot housing market fueled 2.5 billion visits to the Seattle-based company’s websites and apps. Scrolling Zillow has become a go-to activity for stuck-at-home Americans pondering real estate upgrades as low interest rates and a shortage of homes to buy fuel the pandemic housing market. […]

Web traffic

How Car Dealerships Can Convert Web Traffic Into High-Quality Leads

How can you effectively influence buyers in today’s online marketplace filled with so much of your competition? On today’s show we dive into this topic, we are pleased to welcome Ron Morrison, President and CEO of Pure Influencer. Pureinfluencer converts web traffic into leads for car dealerships. Pureinfluencer helps car dealerships achieve their business goals […]

Web traffic

Imperva: Bad Bots Polluting Web Traffic Pose Website Security Risks

Missed a Future of Work Summit session? Head over to our Future of Work Summit on-demand library to stream. Last year, 40.8% of all web traffic requests were non-human, underscoring the growing scale of bot traffic on the internet, Imperva Research Labs, a research group at a company security software and services imperva, said after […]

Web traffic

Google Search Prevents Businesses From Getting Web Traffic –

Although Google only recently released a 5G phone, it is already working towards 6G. However, Google’s activities have been under surveillance for a very long time. The Turkish government recently fined Google $26 million for unfair competition in its advertising business. Currently, Google is facing a similar investigation in India, the United States and the […]

Web traffic

Here’s how to increase web traffic in 2020

Any frequent user of the World Wide Web knows that’s a rabbit hole. You can log into your computer and come out two hours later, having browsed hundreds of web pages in one sitting. This effect – one of our attentions and curiosity – is what characterizes the world of content marketing and curation: getting […]

Web traffic

SimilarWeb compares Robinhood web traffic with trading volumes

Wall Street is eager to get data on trading activity from Robinhood users following the startup’s decision to shut down access to information. SimilarWeb, an alternative data provider that tracks web traffic for millions of websites, compared the trading volume of individual US stocks with weekly visits to their respective pages on Robinhood.com. The analysis […]

Web traffic

New research shows email drives the most web traffic during COVID-19

August 5, 2020 minimum reading Email marketing has proven to be a strong and accessible channel for customer engagement during COVID-19. Guy Hanson discusses how marketers should invest in their digital marketing strategy, especially email, going forward. The pandemic has dealt heavy blows to Australian businesses – presenting marketers with huge challenges to engage and […]

Web traffic

The 25 Fastest Growing Electronic Communication Sites by Web Traffic

Quarantine shopping trends like home fitness equipment, sourdough starters and tie-dye sweats have rattled web traffic at unsuspecting businesses. The proof: In proprietary data shared with Retail Brew, SimilarWeb ranked the 25 e-comm sites that experienced the strongest traffic growth in May. Traffic spikes aligned with current trends like… Streaming. Twilight Time, a classic movie […]

Web traffic

Analysis: Amazon Dominated Web Traffic in March

Consumers turned to a familiar e-commerce site as the COVID-19 pandemic spread across the world. According to analysis of data from financial news site LearnBonds, Amazon had 4.06 billion visitors in March 2020. That was more than the combined 3.85 billion visitors from eBay, Apple, Walmart, Rakuten, Samsung .com and Apple.com combined. Data from LearnBonds […]

Web traffic

10 Smart Strategies to Convert Web Traffic into Sales

A great digital marketing strategy can attract potential customers to your website. But high traffic doesn’t always translate to revenue. Once you get people to your site, you need to make sure they have a reason to follow through with their purchase. To help you do this, we asked members to Young Entrepreneur Council how […]

Web traffic

National Membership Survey: Web Traffic, Increased Customer Engagement

With things so changing and business operations changing rapidly these days, Nationwide Marketing Group continues to monitor and update the industry on the status of its members. In short, the bad news is of course that they are facing store closures and lower foot traffic for those who can stay open; the good news is […]

Web traffic

Tracking declines in online travel web traffic as restrictions hit across the world

Analysis of travel websites illustrates how quickly traffic went off the rails, once COVID-19 was accepted as a real threat by consumers and governments. SimilarWeb says the “perceived threat” was apparent once the cases numbered more than 20 in different countries. The analytics firm notes what it calls a “pivot point” in consumer and business […]

Web traffic

During Coronavirus, Web Traffic Increases For Food Retailers While Jewelry Traffic Declines

As more consumers are ordered to stay home and retailers close stores during the coronavirus pandemic, many are going to shop online. Food retailers are seeing significant spikes in website traffic during the 28-day period from February 25 to March 23. SimilarWeb Ltd. for the 20 grocery/fresh food retailers Digital Commerce 360 Top 1000 database. […]

Web traffic

Fastline Unveils New Technology to Identify Anonymous Web Traffic

LOUISVILLE, Ky., February 12, 2020 /PRNewswire/ — Expressway, a consumer marketing leader for the agriculture industry, today unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggithis new product identifies website visitors and provides a data set including name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage […]

Web traffic

Powerful and Innovative Ways to Use Social Media to Increase Web Traffic

No matter what activity you are engaged in, driving traffic to your website is undoubtedly one of the biggest challenges preventing most businesses from increasing online sales, conversions and reaching sustained profitability. With large numbers of people using social media to discover products and services, which they ultimately buy, media is a very powerful tool […]

Web traffic

As eBay Dominates Resale Web Traffic, These Sites Are Gaining Ground – WWD

As resellers warn, ignoring the pull of the second-hand market is tantamount to idle shoppers letting valuable clothes pile up in the back of their closets – what’s the potential gain? Sifting through the markets, WWD has partnered with SimilarWeb, a data-driven, machine learning-based website traffic statistics and market intelligence company, analyzing over 80 million […]

Web traffic

Top 5 Awesome Tips to Get More Web Traffic in 2019

First of all, organic web traffic is and should always be your number one priority. No matter what type of website you run, you need to be on the lookout for ways to increase your website traffic. Why? Because it shows that people are visiting your site for something they want. Organic site visitors are […]

Web traffic

H&M earns top spot for global web traffic

Diving Brief: marketing software firm SEMrush reported this week that fast-fashion retailer H&M was the world’s most visited clothing e-commerce site in March. H&M received more than 67 million visits, while second-placed Macy’s received just under 56 million. Shoppers in the United States make up nearly 28% of visitors to global fashion websites, according to […]

Web traffic

YouTube accounts for 37% of mobile web traffic worldwide

According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic. the report from Sandvine details which applications generate the most downstream mobile web traffic in the world. Traffic is measured in megabytes, which might explain why YouTube has such a lead over other apps. By comparison, Facebook […]

Web traffic

Q&A: CEO on Healthline’s Web Traffic Gain and Wider Ambitions – Media News – MM+M

David Kopp, CEO of Healthline Focusing its health content on building deeper connections with younger users has helped put Healthline within reach of rival WebMD. Since overtaking Everyday Health a year ago to become the second most visited healthcare facility, Healthline has outpaced its competitors, growing 56% year-over-year in the 12 months to October. That […]

Web traffic

Web traffic via mobile up 102%

Some 12.6% of total website traffic was generated via a mobile device in the fourth quarter of 2011, up 102% from 6.3% a year earlier. according to the Walker Sands Web Traffic Quarterly Report. Google’s Android operating system was the top smartphone operating system during the period, accounting for almost half of all mobile traffic […]

Web traffic

Web traffic from mobile devices up 78% year over year

Nearly a quarter (24%) of total website traffic came from mobile devices in the first quarter of 2013, an increase of 78% over the same period in 2012 and 109% since 2011, according to a recent report from Walker Sands. the Mobile Traffic Quarterly Report, based on data from a sample of Walker Sands B2B […]

Web traffic

14 Reasons Your Client’s Web Traffic Might Be Declining

When a business notices a sharp drop in traffic to their website, the first instinct is likely to be to hit the panic button. And as an agency, you are probably the recipient of this call. While your client may be tempted to overcompensate with a website redesign or an influx of new content, it’s […]

Web traffic

Amazon generates five times more web traffic than Walmart

Diving brief: Amazon and Walmart are each increasing their share of traffic from online shopping websites. Amazon’s website gobbled up 30.7% of traffic over the past year (vs. 29.6%) and Walmart took 5.9% (vs. 5.3%), according to a study of 100 merchant sites through digital market intelligence company SimilarWeb. SimilarWeb found that Amazon generates more […]

Web traffic

Fraudulent web traffic continues to plague advertisers and other businesses

Web traffic is teeming with bots and non-human traffic, making it difficult for advertising and media companies to understand who is visiting their sites and why, according to new findings from Adobe. In a recent study, Adobe found that about 28% of website traffic displayed strong “non-human signals,” leading the company to believe the traffic […]

Web traffic

Web Traffic Is The New Foot Traffic: Why Galleries Are Investing Big To Drive Out Digital Natives

Is a gallery’s homepage more important than its showcase? As foot traffic to physical spaces declines, a growing number of dealerships are hiring experts to revamp their websites and social media accounts. Some even now monitor web traffic as carefully as online publications do. While merchants say the majority of sales are still made in […]

Web traffic

Store openings drive 52% increase in web traffic

Diving brief: When a retailer opens a new physical store, traffic to that retailer’s website comes from those in the surrounding postal area jumped 52% on average within six weeks of store openingaccording to research published by UK commercial property firm British Land, which used web data from Connexity Hitwise. The research further showed that […]

Web traffic

Drop in web traffic? How to Find Harmful Search Results

FirmBee /Pixabay Why did your traffic just drop? Was it a search algorithm change or was it the content of your results that changed? It’s a nightmarish situation when suddenly you find out you’re ranking for negative search phrases added to your brand name, such as “fraud” or “scam”. Prospects flee. Negative reviews drive consumers […]

Web traffic

What Your Pharmacy Can Learn About Web Traffic Using Google Analytics

First you need a Google account, and a Gmail account will do. Simply create a Google Analytics connection and decide how many websites you will monitor. After that, the tool gives you a code to plug into your WordPress or Shopify site. They provide instructions on how to locate the box you need to enter […]

Web traffic

Content Marketing Less is More: Fewer Articles, More Depth to Increase Web Traffic and Sales

Industry: FinanceContents: Blog content, newsletter, graphicsStrong points: 27% increase in on-site purchases It’s the age-old question: How much content should I produce? How can I achieve both SEO branding AND get people to convert? Often when people approach SEO they assume they need Continued content to be visible in the results pages, But it’s not […]

Web traffic

Australian social media usage jumped 14% in 2016 as mobile web traffic continues to grow

Global social media engagement has increased by 21% over the past year and businesses can now reach an audience of 2.8 billion people via social media. Social media management platform HootSuite and digital consultancy We are Social released their Digital 2017 report this week, finding that social media penetration in Australia jumped 14% in the […]

Web traffic

How Savvy Trucking Companies Increase Web Traffic

This story appears in the September 12 print edition of iTECH, a supplement to Transport Topics. As trucking companies spend more time on content marketing – posting articles, videos, images and more to build brand image – it becomes increasingly important to ensure that content is optimized for search engines. Search engine optimization, or SEO, […]

Web traffic

Two-thirds of web traffic generated by advertising

Digital advertising channels remain key to driving traffic to brand websites in Europe, driving the majority (68%) of website visits, research from Adobe Digital Insights reveals. Key findings include: • Digital advertising channels remain essential for driving traffic to brand websites in Europe, accounting for 68% of website traffic. • 54% of websites in Europe […]

Web traffic

10 steps to increase your web traffic

Creating a website is not even half of the web marketing process. The real deal is bringing traffic to your site. If you own a website, you probably know the importance of web traffic. Harvesting web traffic is crucial for internet marketers because without it there would be no increase in sales. In the age […]

Web traffic

Half of web traffic comes from bots

About half of all web traffic comes from bots and crawlers, costing businesses a lot of money. It is a conclusion of a report released Thursday by DeviceAtlas, which makes software to help companies detect devices used by visitors to their websites. Non-human sources accounted for 48% of traffic to sites analyzed for DeviceAtlas’ Q1 […]

Web traffic

5 Ways to Steal Your Competitor’s Web Traffic

Opinions expressed by Contractor the contributors are theirs. Have you ever wondered why your competitor is attracting a lot of traffic and you are not getting as much? Pexels Would you like to steal some of your competitor’s traffic? Here are five ways: 1.Target their keywords. If you go to SEMRush and type in your […]

Web traffic

Fake web traffic continues to plague ad business

Despite widespread warnings that the online advertising industry is rife with fraud, marketers continue to waste billions – around $7 billion, at least this year – buying online ads that people don’t see, according to the Association of National Advertisers. Trade group and ad fraud detection company White Ops Inc. conducted a study last year […]

Web traffic

How The Washington Post Led The New York Times In Web Traffic

The Washington Post proclaimed itself “America’s new record-breaking publication” after breaking another online traffic record in October, overtaking the New York Times for the first time. Many factors impacted the Post’s traffic, including a broad distribution strategy through social platforms and apps, an effort to speed up the site’s load time, and the news cycle […]

Web traffic

Increase web traffic with active content

According to a survey of CMO Consulting, 90% of marketers said they had a content marketing strategy, but only 2% found their current approach to be effective. Worse still, 12% of marketers believe that their branded content keeps specific audiences, industries, and targets in mind. In other words, marketers see enough value in producing great […]

Web traffic

How does web traffic affect the news you read?

If you’ve ever thought that the quest for more clicks affects the types of articles published in the media, Wharton marketing professor Pinar Yildirim wants you to know you’re right. But that’s not quite the overall impact you might expect. In this interview with [email protected], she talks about a new paper,Clicks and Editorial Decisions: How […]

Web traffic

Marketing Analytics: What Your Web Traffic Says About Your Business

Separating perception from reality Often, the perception that a company has of its customer is very different from the actual behavior of the customer. Fortunately, analytics can support or challenge your perceptions and help you build a profile of the customers you attract. For example, you can determine: Geographical position – Identify the city, regions, […]

Web traffic

Amazon’s cloud service popular with web traffic scammers

Diving brief: Fraud detection firm Fraudlogix studied two billion ad impressions over a 30-day period, revealing that Amazon’s AWS cloud service was the worst culprit for fraudulent traffic. The cloud service served 7.7% of what Fraudlogix called “bad” IP addresses and only 0.05% of “good”. Fraudsters find it easy to set up cheap servers in […]

Web traffic

4 tips to convert web traffic into sales

When a client or prospect comes to see us to create a new website, our first question is why? The reasons generally vary among the following: our site is outdated, we have broken links or our design does not compare to that of our competitors. While these reasons influence how your prospects and customers view […]

Web traffic

America’s Biggest Web Traffic Gainers and Losers of 2014

Who were the biggest web winners and losers in the United States in 2014? To SimilarWebwe’ve taken a close look at the data we collect about web traffic to find out. We compared the rankings of 100 popular websites in the US in October 2013 and October 2014. Here’s what we found… Here is the […]

Web traffic

By 2017, 74% of web traffic will come from video

Videos will be responsible for nearly three-quarters of all internet traffic by 2017, potentially outpacing brands’ investment in them. Earlier this year, Brafton reported that only 70% of marketers make video content a priority. The latest data suggests that all businesses should invest in video marketing if they want their target audience to click through […]

Web traffic

Web traffic varies widely for the top 10 retirement home providers

Among the top 10 retirement home providers sorted by size per the Assisted Living Federation of America, traffic to provider websites varies widely. While for very large providers, site traffic largely aligns with the number of inhabitants, for others among the Top 10, traffic is less proportional. According to data compiled by SHN based on […]

Web traffic

Confessions of a Fake Web Traffic Buyer

Online advertising has a fraud problem. Millions of ad impressions are served to bots and non-human traffic, and ad tech companies are doing little to stop it. Digiday spoke with a former publishing executive who said he knowingly bought fraudulent traffic and resold it to advertisers over the past year. In fact, that was the […]

Web traffic

Fake Web Traffic Is Worse Than You Think, Study Suggests

Dr Barford, who is also the chief scientist of startup MdotLabs, is expected to present a study at a Internet Security Symposium Wednesday in Washington, DC, where he will claim that 10 traffic networks generate more than 500 million invalid ad impressions per month. “We estimate the cost to advertisers of this fraudulent traffic is […]