Web marketing

Church’s Chicken Promotes Claudia Lezcano to Senior Vice President of U.S. Marketing

Church’s Chicken has promoted Claudia Lezcano to senior vice president of US marketing. Lezcano will oversee brand strategy, creative, media and product research and development divisions across the United States and report directly to President and CEO Joe Christina, according to a press release.

“Claudia has the vision and attitude to help us achieve our next five-year strategic plan,” Christina said in the statement. “She brings clarity around purpose and people, key characteristics within our leadership team. Recognizing people and creating opportunities for our brightest stars is important to all of us at Church’s. grow and progress.”

Lezcano will be responsible for maximizing the impact of marketing on the business, particularly around profitable sales and traffic growth, cross-functional collaboration to solve strategic business opportunities, and leading initiatives that will drive future growth, including loyalty platform, data-driven customer contact management and insights inspired. connectivity with Church’s diverse customer base.

She was previously vice president of brand strategy and activation.

“I am honored that the Church family has appreciated my contributions thus far, and I am motivated to build on these accomplishments in ways that positively impact the entire brand,” Lezcano said in a statement. the press release. “I believe the power of diverse leadership encourages greater involvement from all stakeholders and my goal is to be the kind of inspirational leader who motivates personal and professional growth.”

Church’s (along with its sister brand Texas Chicken outside the Americas) has more than 1,500 locations in 23 international countries and territories.