Marketing assets

Everi acquires strategic assets from XUVI

Acquisition Increases Loyalty Technology Capabilities

LA VEGAS, April 14, 2022 /PRNewswire/ — Everi Holdings Inc. (NYSE: ERI) (“Everi” or the “Company”), a leading provider of land-based and digital casino gaming content and products, fintech and player loyalty solutions, today announced the acquisition of certain strategic assets of XUVI, LLC (“XUVI”), a private marketing platform provider designed to empower, target and engage customers to increase loyalty through immersive data analytics using customer behaviors and intelligence artificial. The acquisition was financed from existing cash on hand. Financial terms were not disclosed.

XUVI’s marketing platform, BEAMSTUDIO, is a cutting-edge technology solution that combines historical and behavioral propensity data to attribute a customer’s future value based on their unique characteristics and behaviors. The technology provides predictive and actionable insights in real time to augment marketing with targeted campaigns focused on valuable customers. BEAMSTUDIO increases operational efficiency through data analysis and automation of routine marketing tasks, and optimizes marketing spend by reducing over- and under-reinvestment. BEAMSTUDIO is expected to aid Everi’s current QuikMarketing capabilities and leverage consumer data to help casino marketers and deliver intelligent interactions across all channels and lay the foundation for highly targeted, profitable and successful campaigns to acquire new customers and strengthen existing customer relationships with precision. and insight.

Darren SimmonsExecutive Vice President of Everi and Head of FinTech, said, “Combining XUVI’s technology with our existing loyalty solutions and innovative marketing services will further strengthen our ability to provide customers with actionable insights to improve customer loyalty.” their customers’ gaming experience and drive revenue growth. This transaction marks further proof of our dedication to providing the gaming industry with the most comprehensive suite of loyalty and marketing technologies to provide a one-stop-shop of complete and integrated solutions that enable a seamless and convenient experience for customers of casinos while providing operational efficiency. for casino operators. »

Caution Regarding Forward-Looking Statements

This press release contains “forward-looking statements” as defined in the United States Private Securities Litigation Reform Act of 1995. In this context, forward-looking statements often contain words such as “intends”, “anticipates”, “seek”, “expect”, “plan”, “believe”, “goal”, “target”, “future”, “estimate”, “may”, “should”, “exploit”, “well positioned ” or “will” and similar expressions to identify forward-looking statements.

The forward-looking statements contained in this press release are subject to additional risks and uncertainties, including those set forth under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our filings with the Securities and Exchange Commission (the “SEC”), including, without limitation, our Annual Report on Form 10‑K for the fiscal year ended December 31, 2021 filed with the SEC on March 1, 2022 and subsequent periodic reports, and are based on the information available to us at the date hereof.

These cautionary statements qualify our forward-looking statements and you are cautioned not to place undue reliance on these forward-looking statements. Any forward-looking statement contained herein speaks only as of the date on which it is made, and we do not intend, and undertake no obligation, to update or revise any forward-looking statement, whether whether as a result of new information, future events or otherwise.

This press release should be read in conjunction with our most recent reports on Forms 10-K and 10-Q, and information included in our other filings with the SEC. It is important to understand the information contained in these documents in order to fully understand our reported financial results and our business outlook for future periods.

About Everi

Everi’s mission is to lead the games industry through the power of people, imagination and technology. With a focus on player engagement and helping casino customers operate more efficiently, the company develops entertaining gaming content and gaming machines, gaming systems and services for land-based and iGaming operators. . The company is also a preeminent, comprehensive provider of trusted financial technology solutions that power casinos while improving operational efficiency and meeting regulatory compliance requirements, including products and services that facilitate convenient and secure cash-based financial transactions. and cashless, self-service player loyalty tools and apps, as well as regulatory and intelligence software. For more information, please visit www.everi.comwhich is regularly updated with financial and other information about the Company.

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contacts:
Everi Media Relations
Dona Cassese
Vice President, Marketing
(702) 556-7133 or [email protected]

Mike Young
Corporate communication specialist
(702) 518-9179 or [email protected]

Everi Investor Relations
Guillaume Pfund
SVP, Investor Relations
(702) 676-9513 or [email protected]

JCIR
Land Richard, James Leahy
(212) 835-8500 or [email protected]

SOURCEEveri Holdings Inc.