4CAST, the UK’s leading athlete collective, is partnering with leading creative marketing agency Hotdrop to forge links between gaming and sport, two of the most engaged audiences in global entertainment. The partnership will allow 4CAST shareholder athletes, from both esports and traditional sports, to explore a wider range of activities through games.
4CAST shareholders include some of the most influential sporting and gaming talent in the UK, including internationally renowned sports personalities such as Ben Stokes, Chris Hughes, Tyrone Mings and Josh Denzel, as well as some of the most influential gaming influencers. more recognizable such as Benny Central, TommyT999 and Ryan Stoker. With a combined reach of 28.7 million across all social media platforms and an average follower age of 18-34, 4CAST is at the center of Gen Z and Millennials.
Having worked with global companies such as Adidas, Acer and Red Bull to create fan-led activations, 4CAST is uniquely positioned to onboard brands interested in both gaming and traditional sports. 4CAST recently partnered with Activision-Blizzard to celebrate the launch of Call of Duty: Modern Warfare 2, with live streaming activations featuring Ben Stokes, Jofra Archer, Matthew Potts and Liam Livingstone, with more streams to follow. come between November 15 and 17 with the launch of Warzone 2.
Heather Dower, Founder and CEO of Hotdrop, said, “We are thrilled to be working with 4CAST and their roster of world-class gaming personalities and athletes. It is refreshing to see a company like 4CAST integrating sports shareholders and gaming talent in such a dynamic way, finding unique crossover opportunities between the worlds of gaming and sports. It’s great to forge a partnership with such a respected organization and to be able to connect global audiences, brands and talent in creative and bold ways.
“Growing our gaming strategy has been of paramount importance to 4CAST as a group, and we are delighted to partner with Hotdrop as one of the gaming industry’s leading business advisors. we are looking to grow our brand partnerships, we are excited to start with Heather and her amazing team” – Fergus Bell, Director at 4CAST