Web marketing

Express Oil revamps its website to improve mobile access

BIRMINGHAM, Ala. — Seeking to capture a greater share of customers using mobile devices to research and schedule automotive service, Express Oil Change/Tire Engineers revamped its website to make it more accessible to this growing segment of the population.

The Birmingham-based automotive service provider and franchisor – a business unit of Mavis Tire since 2018operates at more than 320 company-owned and franchised locations in 19 states, primarily throughout the Sun Belt.

“In the same way that Express Oil Change & Tire Engineers has become a one-stop shop for automotive services, our website now offers an all-in-one solution for accessing maintenance and repair services,” said the president. of Express Oil Change & Tire Engineers, Jim Durkin. .

“This new offering aligns perfectly with our mission to provide the highest quality automotive products and services, delivered quickly and easily in a superior environment,” he said, “and when customers arrive for their service. , they will continue to be greeted by professional staff who emphasize integrity in every action.

In making its decision to upgrade its web presence, Express Oil Change noted a 125% increase in online dating over the past two years, with 80% of traffic coming from mobile devices.

With the improved site, customers can browse services, buy and compare tires, estimate financing, print quotes or schedule an appointment conveniently, the company said. A store locator with route function makes it easy to access service when traveling in unfamiliar areas.

Kelsie Sapp, digital marketing manager, noted that the improved website works “seamlessly across all devices,” making it easier for customers to navigate and more functional to meet their needs in the moment.

Improved service scheduling allows customers to access store-specific appointments and discounts, choose to drop off or wait for the vehicle, and receive text updates on their services, the company said. society.