COMPANY NEWS: F5 announced that Amazon Web Services customers now have access to F5’s high-efficiency AI-based bot protection via an easy-to-deploy connector.
The announcement comes as malicious bots are on the rise. In Australia, the frequency of automated attacks doubled between July 2021 and June 2022. Many consumer favorite sites, logins and apps are teeming with them right now. They are wreaking havoc on customers and organizations across Australia and New Zealand and imposing heavy financial costs. When faced with attempts to stop them, the bots easily re-equip and resume their attack.
“The bot problem is permanent and every time we have a mitigation in place, they mutate. F5 keeps us ahead of the curve by constantly adapting to changes in bot attack patterns,” said VegNonVeg’s director of e-commerce operations, Kamal Kalra.
The company currently uses F5 Distributed Cloud Bot Defense on AWS.
Amazon CloudFront customers can now further protect their applications with one of the most accurate bot detection solutions in the world, with prebuilt integration via a connector to F5 Distributed Cloud Bot Defense. Using in-depth signal analysis, artificial intelligence, and human domain expertise, customers benefit from high-efficiency bot mitigation with industry-leading false positive rates.
“Threats facing organizations in ANZ are becoming more frequent and sophisticated. Bot management is a priority in ANZ following several recent high-profile attacks. As expectations for digital experiences continue to grow, so does the attack surface,” said Jason Baden, F5 Vice President Australia and New Zealand. “F5 Distributed Cloud Bot Defense combats this threat, while ensuring the ability to manage AWS workloads in an ever-changing environment.
F5 Distributed Cloud Bot Defense provides essential features for CloudFront, preventing account takeover (ATO), credential stuffing, inventory hoarding and gift card hacking, stopping automated bot attacks while maintaining access for customers and the right bots that help drive their business forward.
As a result, customers can increase the security of their applications without adding friction. Additionally, they can limit the fraud and abuse that results from creating fake accounts or using existing accounts to commit fraud. Not only are customers able to better advocate for their brand, but they can also provide end users with safe, seamless, and secure experiences with improved application availability and performance.
“We knew we had bot traffic, but F5 helped us see how much of our traffic came from bots and how it affected us. By mitigating these bots, without impacting customers, they helped us significantly reduce infrastructure costs,” Kalra said.
“At AWS, we are customer-obsessed, so it’s critical that we provide customers with solutions that are secure, reliable, high-performing, and scalable,” said Amazon CloudFront Director of Product Management Nishit Sawhney. “ISVs like F5 provide enhanced security services in areas such as bot management which, when combined with Amazon CloudFront, provide our customers with a layered security solution.”
For more information on this news, please see a companion F5 blog post.
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F5 is a trademark, service mark, or trade name of F5, Inc, in the United States and other countries. All other product and company names mentioned herein may be the trademarks of their respective owners.