LOUISVILLE, Ky., February 12, 2020 /PRNewswire/ — Expressway, a consumer marketing leader for the agriculture industry, today unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggithis new product identifies website visitors and provides a data set including name, address, email and additional demographic information.
By using Aggi, equipment dealers can leverage Fastline’s integrated marketing solutions to target active buyers and reconnect them with the dealership to discuss their equipment needs. Research shows that when potential buyers see a retargeting ad, there’s a 70% chance they’ll purchase the product over a competitor. Additionally, 3 out of 5 internet users notice and consider ads featuring products they viewed from another page.
“At Fastline, we continue to evolve our service offerings to provide our customers with multiple options to market their equipment from our original print catalog, email marketing and social media or be featured on Fastline.com. Our newest addition, Aggi, now makes it possible to engage with these previously anonymous prospects,” says Bill Howard, Founder and CEO of Fastline. Howard went on to say “with the continued pressure in the agriculture industry, our customers continue to ask us for a new, cost-effective way to reach unidentified audiences, which is why we created Aggi.”
Early adopters of Aggi saw at least a 40% decrease in their cost per acquisition when they combined their marketing efforts with Fastline’s print catalog, digital offerings, and Aggi.
Traditional forms of marketing focus on cookies, geolocation or email. By mapping the anonymous visitor to their demographics, Fastline enables dealerships to engage with customers they typically wouldn’t be able to engage with by combining Aggi’s data with search and display ads. social, email and direct mail marketing.
To learn more, visit www.askaggi.com/press
Fastline has grown from a traditional print catalog business to a full-service digital and data-centric operation that provides blended marketing solutions to agriculture and related industries. The company produces 22 agricultural industry catalogs, digital and print, across United States. Fastline also provides marketing and business intelligence services to agriculture and related industries.
Nick Waltervice president of marketing