Web marketing

Global Web Analytics Industry to 2027

DUBLIN, July 8, 2022 /PRNewswire/ — The report “Web Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunities and Forecast 2022-2027” has been added to from ResearchAndMarkets.com offer.

The global web analytics market has reached a value of US$4.1 billion in 2021. Looking ahead, the publisher expects the market to reach US$11.2 billion by 2027, posting a CAGR of 18.23% over the period 2021-2027. Keeping in mind the uncertainties of COVID-19, we continuously monitor and assess the direct and indirect influence of the pandemic on the various end-use industries. This information is included in the report as a major market contributor.

Web analytics refers to the collection, reporting and analysis of data gathered from online websites and e-commerce platforms. It extracts and categorizes quantitative and qualitative data to interpret patterns and trends. It involves the use of onsite and offsite software and platforms to create goals, calls to action, goals for site visitors, and identify website key performance indicators (KPIs).

The site publisher uses web analytics solutions to measure the number of visitors, keyword searches, time spent on the site and links clicked. They are also used for business and market research, online advertising, behavioral targeting, traffic and digital rights management, online fraud detection and personalization. As a result, web analytics finds wide applications in various industries, such as retail, manufacturing, information technology (IT), healthcare and banking, financial services and insurance (BFSI ).

Rapid digitization coupled with increasing automation in marketing is one of the major drivers of market growth. Moreover, the proliferation of online retail and social media platforms is giving impetus to the growth of the market. Web analytics organizes large volumes of random, unorganized data and enables organizations to make informed decisions based on real-time user information. In this light, the ongoing coronavirus (COVID-19) pandemic is also causing a significant surge in digital traffic, thereby aiding the growth of the market.

Organizations widely use mobile web analytics solutions to collect and analyze data collected from user interaction with website through smartphones and tablets. Additionally, the development of predictive analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking is also contributing to the growth of the market. Other factors, including the significant growth of the computer industry, as well as the increasing penetration of the Internet, especially in developing economies, act as other growth factors.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of major players being Adobe Inc., AT Internet, Google LLC (Alphabet Inc.), International Business Machines Corporation, Microsoft Corporation, MicroStrategy Incorporated, SAS Institute Inc., Splunk Inc., Tableau Software LLC (Salesforce.com Inc.), Teradata Corporation and Webtrends Inc.

Key questions answered by this report
1. What is the expected growth rate of the global web analytics market between 2022 and 2027?
2. What are the key factors driving the global web analytics market?
3. What has been the impact of COVID-19 on the global web analytics market?
4. What is the supply-based global web analytics market breakdown?
5. What is the global web analytics market split by mode of deployment?
6. What is the global application-based web analytics market breakdown?
7. What is the breakdown of the global end-user based web analytics market?
8. What are the key regions of the global web analytics market?
9. Who are the key players/companies in the global web analytics market?

Main topics covered:

1 Preface

2 Scope and methodology

3 Executive summary

4 Presentation
4.1 Overview
4.2 Key Industry Trends

5 Global Web Analytics Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Breakdown of the market by offer
6.1 Workarounds
6.1.1 Market trends
6.1.2 Key segments Search Engine Tracking and Ranking Heat map analysis Marketing automation Behavioral targeting Others
6.1.3 Market Forecast
6.2 Services
6.2.1 Market trends
6.2.2 Key segments Professional Services Support and maintenance
6.2.3 Market Forecast

7 Market Breakdown by Deployment Mode
7.1 On-site
7.1.1 Market trends
7.1.2 Market Forecast
7.2 Cloud-based
7.2.1 Market trends
7.2.2 Market Forecast

8 Market Breakdown by Application
8.1 Social media management
8.1.1 Market trends
8.1.2 Market Forecast
8.2 Targeting and behavioral analysis
8.2.1 Market trends
8.2.2 Market Forecast
8.3 Optimization of display advertising
8.3.1 Market trends
8.3.2 Market Forecast
8.4 Multi-Channel Campaign Analysis
8.4.1 Market trends
8.4.2 Market Forecast
8.5 Online marketing
8.5.1 Market trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market trends
8.6.2 Market Forecast

9 Market Breakdown by End User
9.1 BFSI
9.1.1 Market trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market trends
9.2.2 Market Forecast
9.3 Healthcare
9.3.1 Market trends
9.3.2 Market Forecast
9.4 Government
9.4.1 Market trends
9.4.2 Market Forecast
9.5 Travel and Hospitality
9.5.1 Market trends
9.5.2 Market Forecast
9.6 Computing and telecommunications
9.6.1 Market trends
9.6.2 Market Forecast
9.7 Media and entertainment
9.7.1 Market trends
9.7.2 Market Forecast
9.8 Others
9.8.1 Market trends
9.8.2 Market Forecast

10 Market Breakdown by Region

11 SWOT Analysis

12 Value chain analysis

13 Analysis of the five forces of carriers

14 Price Analysis

15 Competitive Landscape
15.1 Market structure
15.2 Key Players
15.3 Profiles of Key Players
15.3.1 Adobe Inc. Company Overview Product portfolio Finance SWOT Analysis
15.3.2 AT Internet Presentation of the company Product portfolio
15.3.3 Google LLC (Alphabet Inc.) Company Overview Product portfolio SWOT Analysis
15.3.4 International Society of Commercial Machinery Company Overview Product portfolio Finance SWOT Analysis
15.3.5 Microsoft Corporation Company Overview Product portfolio Finance SWOT Analysis
15.3.6 MicroStrategy Embedded Company Overview Product portfolio Finance SWOT Analysis
15.3.7 SAS Institute Inc. Company Overview Product portfolio SWOT Analysis
15.3.8 Splunk Inc. Company Overview Product portfolio Finance SWOT Analysis
15.3.9 Tableau Software LLC (Salesforce.com Inc.) Company Overview Product portfolio
15.3.10 Teradata Company Company Overview Product Portfolio Finance SWOT Analysis
15.3.11 Webtrends Inc. Company Overview Product portfolio

For more information about this report visit https://www.researchandmarkets.com/r/vpn55u

Media Contact:

Research and Markets
Laura Woodsenior
[email protected]

For EST office hours, call +1-917-300-0470
For USA/CAN call toll free +1-800-526-8630
For GMT office hours call +353-1-416-8900

US Fax: 646-607-1907
Fax (outside the US): +353-1-481-1716

Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpg

SOURCE Research and Markets