Marketing assets

Google Ads is rolling out 5 new video ad templates

To help businesses increase sales and brand awareness this holiday season, Google Ads is rolling out new seasonal-themed video ad templates.

The templates have visuals and audio designed around the following holidays and times:

  • diwali
  • Hanukkah
  • Christmas
  • Black Friday (Horizontal + Vertical Models)

Advertisers can customize templates with images, logos, brand colors, and text.

All templates except Black Friday allow up to two images, one logo, and six text boxes.

Both versions of the Black Friday template allow up to five images, one logo, and six text boxes.

Provide Google with the creative assets and it will assemble them into a video.

Videos created with Google Ads templates can be used with any video-enabled campaign, such as Performance Max campaigns, video action campaigns, and app campaigns.

Here is an overview of each of the new models.

Video ad template for Hanukkah

This video ad template simulates opening a wrapping paper with Hanukkah-themed audio and visuals.

See an example below:

Diwali video ad template

This video ad template simulates opening a wrapping paper with Diwali themed audio and visuals.

See an example below:

Christmas video ad template

This template is also focused on opening gifts, with Christmas-themed audio and visuals.

See an example below:

Black Friday Video Ad Templates (Horizontal + Vertical)

This template is slightly more generic than the other seasonal templates. It focuses on purchases rather than donations and has more image areas.

Below are examples of horizontal and vertical versions of the Black Friday ad template:

Availablity

The new seasonal video ad templates are now available to all advertisers.

Google plans to add more templates applicable to seasonal moments over the next few months.


Source: Google

Featured Image: imcsike/Shutterstock