Any frequent user of the World Wide Web knows that’s a rabbit hole. You can log into your computer and come out two hours later, having browsed hundreds of web pages in one sitting. This effect – one of our attentions and curiosity – is what characterizes the world of content marketing and curation: getting us interested enough to click on links and watch videos. If you’re hoping to get your business or personal website visited by more people, here are some of the top tips for building an online audience in 2020.
If you know who you are trying to talk to, a targeted ad is an easy way to get in front of consumers who you think will enjoy your website. If you are a business, this is your ideal customer: the one who is likely to make purchases on your website. If you share a personal blog, it’s anyone you think would find your writing and photos interesting.
The key to successfully targeting ads is to ensure there is a return on your investment. Be sure to target ads on a trial-and-error basis, checking what works and A/B testing, to get the right balance between your investment and your return. This is an ongoing process, but it is sure to drive more people to your website.
Meanwhile, your SEO is another important on-ramp to your website – whether it’s a blog, portfolio, directory, or business site. SEO is simply ranking what consumers write in Google’s search bar. Your business will end up on the first page of search results, for given search terms, if you have organized your website well and produced a savvy and solid SEO strategy.
It’s often helpful to talk to SEO agencies to help you build your SEO strategy, as these can require a diverse set of skills that you may not fully possess. In the meantime, to reach new audiences, you need to perform SEO boosts in languages other than English. Spanish is the best bet for Americans – with millions of search terms typed into the language every hour.
If you run a personal website, nothing can be more important than your social media pages. These are your public profiles – the ones you can share with the world to increase traffic on your site and encourage your friends, relatives and contacts to explore your content.
For businesses, social media is just as important. This is your chance to be a little more laid back and chat with your followers and customers, bringing some youthful vigor to your interactions. Of course, you will need to build lots of links to your website to drive traffic from Facebook and Instagram to your business site. Use YouTube and future Tiktok to boost your performance on these important social media channels.
These three methods explain how millions of website owners increase their traffic and get more visits to their pages in 2020.