Web marketing

How Public Web Data Helps Small Business SEO Strategies

This post was sponsored by Bright Data. The opinions expressed in this article are those of the sponsor.

SEO is a never-ending battle in which everyone is fighting for the top spot, both literally and figuratively.

Competition between marketing teams around the world has changed the way consumers research and purchase products and services.

SEO has also changed the overall marketing strategies of small and large businesses.

But search engine tides tend to turn and constantly change direction, especially when it comes to keywords, backlinks, and popularized content.

These changes present constant challenges, even for industry veterans.

Good news is on the horizon.

There is a transformation underway to provide increased clarity to the SEO image.

This transformation is accessible via public web data.

What is public web data?

Public web data is all information publicly available online.

This can be easily collected and then used to establish a set of marketing data that informs a successful strategy.

For example, a business new to customer relationship management (CRM) may want to collect web data that informs it about:

  • Other companies that operate in the same field.
  • Sentiments of consumers, shared on social networks, about the company or a specific product.

This information is then used to feed algorithms, answer business questions, and compete against other businesses.

As such, public web data can be considered a massive collection of public information that shows how the general public browses the web and makes decisions.

Screenshot of data collector from Bright Data, June 2022

How does public data help my SEO strategy?

Public web data helps guide your SEO decision making by helping to develop strategies based on correct and live information from various sources and regions.

This ensures that you are not basing your critical SEO strategies on outdated or incorrect sample data.

As a result, you are able to stand out and outpace your competition, which is essential for success.

For Small Businesses: Public Web Data Provides a Competitive Advantage

With clever tactics, small marketing teams can take on big retail conglomerates like Walmart, Best Buy and Target.

So how can small teams stand out?

By using public web data to inform and analyze your SEO strategy, you can:

  • Track your search ranking positions in real time.
  • Perform competitor analysis.
  • Identify new networking opportunities.
  • Track changes in your search engine ranking relative to your competitors.
  • Discover trends for particular keywords, descriptions, or links.
  • Optimize advertising campaigns.
  • Discover duplicate data affecting search ranking.

The real-time competitive insights provided by public data can help you fully understand what users, or your target audience, are seeing when they search for available offers.

You can use this data to revamp on-page and off-page SEO strategies.

It also provides keyword and backlink information to identify other areas to optimize.

With this information, you can create and manage more effective content that drives organic traffic from search engines.

What may be even more important is that public web data allows you to see where you rank in search engines around the world.

Large amounts of public information are restricted and businesses are often unable to see certain content based on their geographic location or device.

Data availability is only half the story. You can try to analyze it yourself, but data requires infrastructure to be collected, structured and interpreted.

Therefore, to monitor SERP rankings worldwide, marketing teams need access to public web data collection services.

These can be used to geo-target and automate data collection, ultimately saving you valuable time and resources and helping you make informed and effective decisions about releasing your content.

How to find public web data

How Public Web Data Helps Small Business SEO StrategiesScreenshot of data collector from Bright Data, June 2022

Bright Data, the world’s #1 platform for data-driven SEO, is a great resource for public web data.

Using public web data for SEO, Bright Data helps businesses rank higher than their competitors, track their SERP positions in real time, locate untapped backlink opportunities, and create content that resonates with their customers.

As an industry leader, businesses rely on Bright Data to revolutionize their on-page and off-page SEO strategies, as well as optimize paid campaigns and reduce cost per click.

Marketing teams around the world turn to our platform because it offers:

  • The most reliable and highest quality web data.
  • The most advanced, fast and flexible data products and tools.
  • The best network and platform uptimes.
  • Unlimited scale and customization possibilities.
  • A transparent and enterprise-ready infrastructure.
  • Minimum internal resources needed by companies.

Additionally, using Bright Data’s platform and analytics enables marketing teams to increase the visibility of their e-commerce applications and products for any search platform, regardless of the location.

As a result, companies gain valuable information about new and old competing brands. They are also enabled to automate, improve and track keywords.

Make it easy to use public web data to navigate SEO

If you don’t have the infrastructure to properly manage data about your audience and competitors, you risk operating without all the information you need to succeed.

SEO is not a transparent discipline, so you need every advantage possible.

It can feel like you’re navigating your boat through misty waters, hoping, but not knowing if you’ll end up landing on the other side.

For marketers to truly succeed in today’s oversaturated market, visibility is key.

You can read as much as you want about SEO best practices, but you won’t know what works and what doesn’t with your content until you test and analyze it.

Organic SEO is your key to visibility, content is your key to SEO, and public web data collection services allow you to plan, evaluate, and implement the most effective content.

Speak directly with Bright Data’s VP of Marketing and Brand Communications Keren Pakes on LinkedIn and learn how your business can achieve SEO success using public web data.

For more information on how web data collection can help your business, please visit Light data.


Image credits

Featured Image: whiteMocca/Shutterstock