Marketing assets

How will remote work affect the media industry

Although statistically the pandemic is starting to recede, the work-from-home culture statistically looks set to stay. Known socially as The Great Resignation, how will this cultural phenomenon affect the media industry and society at large.

The rise of remote work will impact many areas. Before the pandemic, remote work opportunities in well-paying jobs were just over 3%. Today it is at 15%. The pandemic has acted as a seismic catalyst for workplace politics, with potential proof of concepts indicating that people are working longer and more efficiently remotely, with the next step potentially being to reduce the standard workweek to four. days instead of five.

The 2021 edition of Owl Labs’ State of Remote Work Report found that 90% of the 2,050 full-time employees who participated in remote work said they were equally, if not more, productive. from a distance. 84% said working remotely after the pandemic would make them happier. Most were even willing to take a pay cut.

Ultimately, multiple reports found that hybrid working conditions — with freedoms based on job completion — were what respondents were most satisfied with when it came to their mental health, happiness, and productivity. .

Employees have left companies in droves over the last twelve months – across all sectors – due to companies’ reluctance to shift their collective thinking process on working conditions.

With changing societal conditions, media budgets are distributed very differently depending on the pre-pandemic periods.

A study by Forrester Consulting, on behalf of Microsoft

MSFT
found that 81% of brands now believe that social media is a much more important part of their marketing strategy than before due to changing consumer habits.

75% of brands surveyed thought search engines were more important, with online display, online video/OTT and influencers hovering around 60% among companies surveyed, in terms of importance.

Change and Opportunity

As habits change, technology offers the opportunity to help with adaptation. AI, Web3, conference calls and cloud staffing entities have made huge gains due to the changing zeitgeist.

BE started as a company to create opportunities for people to live, learn and earn where they want. He is now on a mission to create a workplace for 1 million people from their smartphones.

BE uses AI to allow its users to manage their business from their phone anywhere in the world. Capitalizing on the market, the company has seen significant growth during the pandemic.

“We are excited about BE’s strengths in education, fintech, travel and lifestyle. We have been able to develop such quick solutions in the face of unpredictability in these extraordinary times, and this is hopefully just the beginning of our growth. Moyn Islam, CEO of BE, says.

Ehsaan B. Islam, Chief Technology Officer of BE, continued, “Exponential business growth means developing quick fixes rather than efficiency in the face of unpredictability. We will continue to pursue growth as long as there is room for technological change in the world.

The company is specifically designed to take advantage of current market trends, and with an increase in revenue, the company is well positioned to forecast the future.

Regarding the reluctance of large global companies to adapt to the new global remote working movement, BE’s Chief Visionary Officer Monir Islam added: “Industry is stuck in its ability to leverage modern technology to achieve new people. Hosting in-person events, cold calling people, are all outdated modalities for reaching the masses. BE helps its affiliates reach more people with its advanced marketing techniques. »

“The Great Resignation has affected many sectors around the world because people are starting to value their quality of life more than their work. It’s a major trend change and I don’t think it’s coming back. like before, where people based their whole lives on their careers.

“Freedom is now the number one goal of working people, and many have realized that it is entirely possible to achieve it.”

The effects of the pandemic have also coincided with the advancement of technology around the Web3, perhaps allowing more freedom and opportunities for individuals to start a business or work remotely for a business in the future.

Moyn Islam concluded, “My brothers and I are proud to play a pivotal role in helping hundreds of thousands of people unlock their potential.

“Our BE business is focused on digital innovations that harness the power of artificial intelligence, which not only enables people from all walks of life to succeed, but improves their lives overall.”

“With our ‘Live & Learn’ concept, we have created an ecosystem that revolves around unique e-learning, live streaming and travel platforms. Using our hard-earned experience, we have set up a system for others to have a taste of success.