Marketing assets

INDYCAR names American Legion as official charity partner

The American Legion and INDYCAR have entered into a partnership that makes the American Legion an official charitable partner of INDYCAR and the NTT INDYCAR SERIES.

The multi-year deal gives the American Legion a chance to use additional marketing assets at an INDYCAR weekend, including a new Fan Activation Zone. The Legion will also be able to expand its footprint in the paddock by utilizing additional INDYCAR drivers to help spread the message of support for the organization that benefits members who have served in the United States military.

“The American Legion plays an incredibly vital role for our veterans, for whose service and sacrifice we are eternally grateful,” said Mark Miles, president and CEO of Penske Entertainment Corp., owner of INDYCAR and the NTT INDYCAR SERIES. “This partnership will help accelerate the goals of the Legion through various promotions, and we hope that Legionnaires around the world will join our team and follow our exciting series with its daring, hyper-competitive pilots and precise teamwork. .”

This partnership strengthens the American Legion’s involvement in the series which began in 2021 with Chip Ganassi Racing.

“Partnering with INDYCAR is a no-brainer for the American Legion,” said Dean Kessel, American Legion’s director of marketing. “Indianapolis has been the host city of our national headquarters for 103 years. It is also the home of “The Greatest Spectacle in Racing”.

“The association of these two mythical institutions makes sense in many respects. This partnership allows us to tell the story of how American Legion posts strengthen communities across the country. Racing fans are patriotic. Like Legionnaires, they believe in supporting veterans and their families. The bottom line is that this partnership strengthens both the American Legion and INDYCAR.

The American Legion is a major associate sponsor of the #48 Carvana/American Legion Honda driven by legend Jimmie Johnson for the entire 2022 NTT INDYCAR SERIES season and will be the title sponsor of fan-favorite Honda Tony Kanaan at the 106th Indianapolis 500 presented by Gainbridge on Sunday, May 29. The Legion will also be rotating the sponsorship with some of the other drivers from the championship-winning Ganassi team.

“The Ganassi riders – especially Jimmie, Tony and Alex (Palou) – will continue to be the centerpiece of our track and media activation efforts,” Kessel said. “However, I think it is extremely valuable to have different voices involved and speaks to our desire to be part of the fabric of INDYCAR. It gives us access to drivers and teams from across the paddock.

INDYCAR and the American Legion will work together to promote a variety of Legion programs, including raising awareness of the growing problem of veteran suicide. On-track programs will include patriotic displays, flag raising and lowering ceremonies, giveaways and public announcements, while the two groups will cross-promote on social media and through communications and ads with voters.

“Last year we were successful in getting our mission known to racing fans nationwide,” Kessel said. “Now we have to go further. We need to build relationships with local racing fans and ask for their support in our efforts to help veterans.

“Our local members will have access to assets in each running market. We can bring a driver to a station one evening and this will allow them to do a fundraiser or even a membership drive. Another example – at every race we will reward a lucky member or donor with a trip to Victory Lane, which is an experience you really can’t get anywhere else. It’s fun for racing fans, but it also helps us grow membership and donations. These are just a few of the ways you will see this partnership come to life. There will be many more, especially in May and at the Indianapolis 500.”

The Indianapolis Motor Speedway opened in 1909. The American Legion was founded in 1919, just after the end of World War I. The national headquarters of the American Legion is based in Indianapolis, just a few miles from the Indianapolis Motor Speedway.

The Indianapolis 500 began in 1911 as a Memorial Day or Memorial Day Weekend sports spectacle that has become a great tradition. It may have taken over 100 years for the two to come together, but it seems natural that the American Legion and the Indianapolis 500 joined forces.

The 2022 NTT INDYCAR SERIES season continues Sunday, March 20 for the XPEL 375 at Texas Motor Speedway. Coverage begins at 12:30 p.m. ET on NBC and is simulcast on Peacock Premium. Coverage is also available on the INDYCAR radio network with audio available through the INDYCAR app powered by NTT DATA.

The American Legion is the largest veterans services organization with nearly 2 million members and more than 12,000 positions across the country and overseas regions. The American Legion, created by an act of Congress in 1919, was instrumental in the passage of the original GI bill through Congress and the creation of the Department of Veterans Affairs. Today, the organization supports military personnel and veterans and their families in local communities, and supports youth through programs such as American Legion Baseball, Boys State, Oratorical, Junior Shooting Sports and others. activities, and continues to push for the adoption of government policies supporting the needs of veterans. For more information, visit legion.org.

INDYCAR is the Indianapolis-based governing body for North America’s premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its development series, Indy Lights presented by Cooper Tires. The NTT INDYCAR SERIES features an international field of the world’s most versatile drivers, including reigning series champion Alex Palou, six-time series champion Scott Dixon, two-time series champion Josef Newgarden and four-time reigning series winner of Indianapolis 500 Helio Castroneves, which compete on superspeedways, short ovals, street courses and permanent road courses. The 2022 season includes 17 races in the United States and Canada and is highlighted by the historic Indianapolis 500 presented by Gainbridge. The NTT INDYCAR SERIES, Indy Lights Presented by Cooper Tires, Indianapolis Motor Speedway and IMS Productions are owned by Penske Corporation, a global leader in transportation, automotive and motorsport.

For more information on INDYCAR and the NTT INDYCAR SERIES, please visit www.indycar.com.