Marketing assets

Kansas Tourism awards $87,000+ to new tourism initiatives

TOPEKA, Kansas (WIBW) – Tourism in Kansas awarded more than $87,000 for new tourism initiatives in the Sunflower State.

Kansas Tourism says it has announced the recipients of the 2022 Tourism Marketing Grant, an ongoing program to help tourism organizations or businesses with new and innovative advertising and marketing projects.

Kansas Tourism Director Bridgette Jobe and staff spent the week visiting each site to congratulate staff with a large ceremonial check.

The department said it will provide a total of $87,708 in tourism marketing grants for 15 projects aimed at attracting new visitors to the Sunflower State and local communities.

“Putting aid into the hands of local communities has been a priority for the Commerce Departmentsaid Lieutenant Governor and Secretary of Commerce David Toland. “It’s critical that we support start-up projects that showcase outstanding community assets and attract new visitors to Kansas.”

In total, Kansas Tourism said the recipients will invest more than $350,000 in new initiatives to improve sightseeing in the state. He said the 2022 recipients are as follows:

  • Audubon of Kansas, Inc., Ellis County, $4,500 – Print, digital and radio campaign for the Kansas Prairie Chicken Festival.
  • Downtown Overland Park Partnership, Johnson County, $3,350 – Website enhancements.
  • Fulton Valley Farms, Butler County, $4,300 – Fulton Valley Farms Country Christmas campaign ad.
  • Hodgeman County Economic Development, Hodgeman County, $1,200 – Added new and updated promotional materials.
  • Kansas Humanities, Shawnee County, $5,000 – Promoted “Voices and Votes: Democracy in America,” a traveling exhibit in six Kansas communities.
  • Lenexa Convention and Visitors Bureau, Johnson County, $5,000 – Development of an electronic visitor’s guide.
  • Lindsborg Convention and Visitors Bureau, McPherson County, $10,000 – Regional digital signage campaign for Wichita and Lindsborg.
  • Luray Community Foundation, Russell County, $858 – New startup in event advertising.
  • Wichita Musical Theater, Sedgwick County, $10,000 – Digital marketing campaign for two large-scale musicals.
  • Olathe Chamber of Commerce, Johnson County, $10,000 – Search Engine Optimization Website Upgrades.
  • Tanganyika Wildlife Park, Sedgwick County, $10,000 – Digital and print campaign for “Best Day Bundle”.
  • The Museum of Art & Light, Riley County, $10,000 – Website development and public relations campaign in preparation for the grand opening.
  • Stratacus, Reno County, $3,000 – Advertisement for a new walking trail.
  • Visit Topeka, Explore Lawrence, Visit Emporia, Visit Manhattan, $10,000 – Development of the METL Ale Trail with participating breweries in Topeka, Lawrence, Emporia and Manhattan.
  • Wahlmeier Farms Vineyard, Decatur County, $400 – Print Ad Campaign.

“Marketing our tourism assets and our communities is critical to attracting new visitors to the state,” Jobe said. “This grant supports our tourism partners throughout Kansas by encouraging them to improve and expand their advertising efforts with new marketing initiatives.”

For more information on grants, click HERE.