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Kwaishop, the e-commerce arm of China’s TikTok-like short video sharing app Kuaishou, launched the “Kwai Brand Billion Traffic Plan” on Monday, aiming to support 500 Kwai brands with over 23 billion web traffic. users to help them grow.
Kwaishop launched this plan to reduce the impact of the pandemic on e-commerce businesses operating on the platform, encouraging them to operate stably and seize growth opportunities in emerging areas.
The term “Kwai Brand” refers to small and medium brands that have developed within Kuaishou’s unique social business ecosystem and are based on quality and emotional relationships with users. Kuaishou is known in foreign markets as Kwai.
Additionally, Kwaishop offered specific index metrics related to Kwai brands, indicating whether brands were created within the last five years or whether more than 30% of brands’ GMV comes from live streaming channels.
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Regarding support for opening a business on the platform, new merchants will enjoy technical service fee reductions and refunds in early 2022. Kwai Brands will enjoy the same product rights and interest. than an S-class brand of Kwaishop, including an exclusive virtual location. display, custom merchant labels, an exclusive livestream channel ambience effect, and a special logo for the host’s fans.
In addition, there will be various types of marketing activities, including S-class promotions and priority participation, exclusive Kwai brand markets, special sessions and ceremonies.
Merchants will also benefit from quality trading services, exclusive support, quality merchant support, team training and other services to help them grow.