It’s a digital world. Customers now surf more than 10 channels before making a single purchase, and they want intuitive, omnichannel experiences across all of these touchpoints. In fact, more than a third of B2B decision makers told us they were willing to spend $500,000 or more for a single interaction through remote or online sales channels. [Note: This story is also available in Spanish.]
Companies that can anticipate and respond to these needs are better positioned to consistently delight their customers, improve business performance, and unlock growth.
To help organizations drive end-to-end growth transformation and put AI-powered capabilities at the heart of their customer relationship management, McKinsey has acquired the Madrid-based company S4G Consulting (S4G). As a Salesforce Platinum Partner, S4G specializes in helping businesses of all sizes extend the power of the Salesforce CRM platform to engage with their customers anytime, anywhere.
With the acquisition of S4G, McKinsey brings the best of strategy, design and analytical power with the implementation capabilities of Salesforce CRM. S4G’s technology expertise and Salesforce know-how combined with McKinsey’s growth offerings will enable companies to accelerate growth transformations with Salesforce CRM technology.
This acquisition further deepens McKinsey’s collaboration with Salesforce as part of its open ecosystem of trusted collaborators.
“With the acquisition of S4G, we are helping our clients deepen their relationships with their customers by providing predictive and prescriptive insights and recommendations so they can act quickly,” says Jan-Christoph Köstring, Senior Partner and global co-leader of McKinsey. of our sales and channel management practice.
“In a world of working from anywhere, instant access to critical information enables teams to better understand their customers, anticipate their needs and engage early and often” , says McKinsey partner Jennifer Stanley, who leads our sales and channel management. Practice in North America. “With the addition of S4G capabilities, McKinsey can better enable B2B and B2C organizations to unlock value at every stage of the customer lifecycle.”
According to Steve Reis, senior partner at McKinsey and global co-head of our sales and channel management practice, S4G and McKinsey are a natural fit. Above all, he says the two organizations share a belief that strategy and value must come first, and then be enabled by technology. “It can’t be the other way around,” Steve said. “When we found S4G, we found we were perfectly aligned, especially when it comes to having a people-first and customer-first culture.”
S4G CEO Javier Heitz, who founded the company in 2008, was also drawn to the synergy of values.
“We are a people-oriented, customer-obsessed company. We create meaningful, long-term relationships and our teams come together to do whatever it takes to ensure our clients’ success. It’s not a one-time deal,” says Javier. “When McKinsey first contacted us, the first slide of their presentation was about this customer-centric value. That stuck with me.”
Jan-Christoph adds, “We bring together world-class Salesforce experts, cutting-edge technology, accelerators, and analytics to enable our clients to capture customer value and growth using real-time insights. McKinsey can now deliver end-to-end growth transformations, from strategy to implementation in clients’ Salesforce system. We have that final building block,” he says, “to dramatically elevate and expand our impact.
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