Web marketing

Nathan’s Famous teams up with Let us Nudge to fill the tables

Nathan’s Famous announced a partnership with Let us Nudge, an emerging technology solution for restaurants that provides table seating efficiency during peak and slow times. Nathan’s Famous expects Let us Nudge technology will allow Nathan’s to increase sales through campaign management and targeted coupons at 15 Nathan’s Famous locations across the country with the [email protected] platform, according to a company press release.

“At Nathans’ Famous, we are always looking for partners with innovative technology that allows us to provide our customers and franchisees with the best possible experience,” said Phil McCann, vice president of marketing at Nathan’s Famous. , in the press release. “We are excited to move forward with the pilot program with Let us Nudge. This program will not only incentivize our customers to visit our restaurants through targeted and “smart” coupons, but more importantly we will get valuable analytics on preferences client.”

Let us Nudge offers restaurants two types of technology. The first is table rolling technology that helps shape customer behavior by optimizing restaurant traffic and frequency, gently nudging customers during peak times to facilitate table rolling with incentives. The [email protected] platform allows restaurants to offer incentives to help fill tables during slow times.

“We are thrilled to partner with Nathan’s Famous, an iconic brand synonymous with American tradition and the flavor of New York,” Rehan Khanzada, founder of Let us Nudge, said in the statement. “We believe that our partnership with Nathan’s Famous, through our [email protected] platform, will help other quick service restaurants shape customer behavior, optimizing restaurant traffic and frequency, increasing customer satisfaction and retaining them.”