Web marketing

New Web.com e-commerce platform helps SMBs reach millions of potential buyers

Web.com has announced a new e-commerce platform that gives SMBs a way to connect and start selling, manage inventory across multiple marketplaces, in one easy to build and manage solution, which also includes the integrated SEO.

I asked Web.com what makes this platform different.

They replied:

“E-commerce business owners who need a way to grow and sell online will be able to do so without any technical skills. And do it fast.

Trying to figure out how to get a business online (figuring out how to dropship, manage inventory, connect all these tools) is difficult and daunting.

But this is no longer necessary.

We are experiencing a democratization of products, customer experience and expertise.

While SMEs have always been more agile, they didn’t have the tools or the know-how to capitalize on this advantage, but that has changed.

Today, small businesses can go from idea to business in just hours.

Small business owners can now combine their agility and ingenuity with digital tools (such as online stores, inventory management, SEO) to level the playing field against large companies or more established companies.

The Web.com solution offers a Single place where SMEs can manage everything the day-to-day tasks of running an online business.

They can quickly list their products for sale on their website and marketplaces like Etsy, reach around 80 million potential buyers, and manage all their customers’ orders in one place.

SMBs can also manage fulfillment, product listing updates, replenishment, reporting, and more.

And, with 24/7 automated inventory synchronization technology, their product quantities will display accurately. everywhere they sell.

So basically it all comes together to create an easy to build and manage solution with fast and simple shipping operations and the ability to grow as our customers’ businesses grow.

Web.com e-commerce platform

Web.com is part of Newfold Digital, a company that owns brands like Yoast, Network Solutions, HostGator, and many other top brands.

They announced a new product that allows small businesses to not only create an attractive website, but also manage all aspects of online sales in the back-end.

The website builder interface is easy to use. It uses a familiar click and build user interface that is very intuitive to use by design.

Screenshot of the intuitive drag-and-drop website builder interface

More than a website builder

The new Web.com e-commerce solution provides a back-end interface that allows businesses to manage all aspects of running an online business, including inventory management.

The platform integrates with major shipping companies, payment methods, and many marketplaces like Etsy, eBay, Amazon, and even with dropshipping companies.

Inventory management

All inventory for an e-commerce business is organized and managed in the backend of the platform.

A company can define where products are stored, even by the location of aisles and bins.

The company maintains inventory levels within the platform which can also be automated by connecting to a warehouse system or supplier through the Web.com feed management system.

Once logged in, the business owner can automate the product information file transfer process, a feature available in the eCommerce Premium tier.

A useful feature is that once an item is sold on the company website or marketplace integration, the Web.com platform will update product inventory across all connected marketplaces.

So if you sell a product on eBay, the inventory will be updated on the Walmart Marketplace.

SEO is integrated

Another useful feature is that SEO is built into the product.

The platform runs monthly health checks that provide a list of action items to improve website performance, such as finding broken links, detecting duplicate meta tags, and reporting speed of the page.

There are also interactive SEO task lists and structured data capabilities.

Market integration

Highlighting that it is an e-commerce sales platform is the functionality that manages sales and inventory across multiple marketplaces.

Some of the markets where products can be sold are:

Facebook Business, which allows companies to sell their products on Facebook and Instagram.

They can also list and manage their products on Amazon, eBay, Walmart and Etsy, Bonanza and Google.

Shipping Integration

The product integrates with major shipping organizations like UPS, FedEx, DHL, Amazon Prime, Canada Post, and many more.

Total e-commerce store management

The Web.com platform offers businesses a way to manage virtually all areas of running an online business.

Among the features:

Dropshipping management

Merchants can connect to vendors through the Web.com feed management system to automatically sync product data, order data, and tracking details when vendors fulfill an order.

The automated feed system allows dropshippers to connect with their supplier to automate the data transfer process.

Dropshippers can automatically send new orders to their suppliers on an interval basis, as well as receive product data, shipping and tracking details.

Purchase order management

From creating purchase orders, emailing suppliers and receiving products, to updating wherever the merchant sells

Advanced inventory management capabilities

Multi-site tracking, different vendor SKUs and marketplace IDs for one product, product bundling, barcode creation, variants, and automated quantity synchronization.

Shipping Management

The Web.com backend connects to major carriers like USPS, FedEx, and DHL, provides a way to print shipping labels and packing slips, and other useful features.

A complete e-commerce solution

The Web.com e-commerce platform gives SMBs the ability to compete online with the same level of automation as large enterprises, but with the agile competitive advantage of a small business.

The new platform offers more than just a store builder, it’s an end-to-end e-commerce management platform.

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Read the official announcement

Web.com launches new e-commerce product to help customers sell online

The Web.com e-commerce platform page

Featured Image: Screenshot from Web.com video used with permission