No matter what activity you are engaged in, driving traffic to your website is undoubtedly one of the biggest challenges preventing most businesses from increasing online sales, conversions and reaching sustained profitability.
With large numbers of people using social media to discover products and services, which they ultimately buy, media is a very powerful tool in the hands of online marketing experts to increase reach, drive engagement and drive traffic to the website.
If you want to increase your business and website traffic, you need to know the innovative ways other businesses and marketers are using social media sites to increase their traffic.
Top Ways Marketers Use Social Media to Increase Website Traffic
Here are the top five tactics businesses and marketers use — which you should use too — to increase web traffic and activity from social media:
1. Host Facebook tagging contests
Tagging competitions on Facebook is a very effective way to increase engagement and increase your follower count.
Typically, these contests involve asking users who see your posts to tag their friends for a chance to win a giveaway. Try giving away something from your own product catalog so that it acts as a sample and encourages repeat purchases among an audience that may never have tried it.
The main purpose of the exercise is to make engagement fun and lively, while encouraging people to become your friends, friends or followers.
2. Share your blog posts more than once
Instead of relying on blog posts to only be indexed by search engines for SEO and traffic generation purposes, you need to actively commit to posting them on the various social media accounts you are on. you find so that a wider audience can access it.
Share quality posts regularly and you will generate additional traffic from social media. Without being spammed, share your posts more than once at different times of the day or week so that social media users who haven’t seen your post can see it.
If the target audience finds the blogs informative and interesting, they will share them on their own social media accounts and with the resulting multiplier effect, the blog posts will spread and reach a much wider audience very quickly.
To ensure the effectiveness of this strategy, always keep in mind the specific preferences of users on different social networks when repurposing old messages. And post in a thoughtful, conscious way that adds value rather than annoys users, otherwise it could backfire.
3. Embed social media buttons on your website
When you have put a lot of effort into organizing your website content, you should take it one step further and include sharing buttons for popular social media sites on every website page to attract and engage. the readers.
Doing so will make it easier to share and encourage website visitors to share your content on their social media accounts.
Be sure to display share buttons prominently on your website or blog, at the end of all blog posts and also at the top or side of the page to encourage readers to share the post .
When readers share, it helps drive more traffic to the publication and the website.
4. Post at peak times
There’s no point posting content on social media if the majority of your target audience will miss it. So try to find out what are the best times or “peak times” to post on social media and get the most engagement.
You can use your website analytics tools or a third-party tool like Subscriber (free!) to analyze your followers and find out the best time to post.
The best time to post is when users are most active, depending on your time zone. Be sure to post at these times to increase visibility and engagement. Don’t post too late at night, for example, when most users are sleeping. It won’t work so well.
Generally, according to TrackMaven, the Best moments of the day and days of the week to be published on social networks are:
- Twitter: 5 p.m. EST, Thursday
- Facebook: 8 p.m. EST, Thursday
- LinkedIn: 9 a.m. EST, Wednesday
- Instagram: 7 p.m. EST, Friday
- Pinterest: 1 a.m. EST, Friday
Experiment with these and other posting times to confirm when you get the most engagement. By making sure you give your followers the best opportunity to see your posts, you can increase the amount of website traffic you get from the posts you share.
5. Engage and interact with your audience
Social media is a two-way street, so don’t hurt your traffic by making it a one-way street. This means that you need to balance your posts between promotional and helpful, user-centric posts. Avoid too much self-promotion and not enough commitment.
Share and interact freely with your audience without always having a marketing or promotional agenda. Simply going out of your way to help and speak to your audience in a sincere, non-promotional way is actually a powerful way to promote and retain your audience.
While you don’t need to spend every moment waiting to respond to customers or your social media followers, you do have a duty to provide them with the best social media customer experience. And it could be as simple as responding quickly to customer questions and recommending helpful, unbiased solutions to user issues and concerns.
Social media offers businesses and online marketers a tremendous opportunity to increase website traffic and increase brand awareness.
However, for the exercise to be successful, remember that you need to be consistent in sharing high-quality posts at peak times and continuously engage your audience in a genuinely useful way.
When you have this solid and well-defined social media strategy and follow these tips, you will definitely drive more traffic from social media platforms to your website.