Orange Theory Fitness, an international fitness brand operating in Dubai, has announced that Prism Digital has won a tender for its marketing mandate.
DUBAI, UNITED ARAB EMIRATES, May 19, 2022 /EINPresswire.com/ — Orange Theory Fitness, an international fitness brand operating in Dubai, has announced that Prism Digital has won a tender for its marketing mandate. Prism, a leading digital marketing agency in Dubai, will manage the entire ATL, BTL and online advertising suite, including website development, social media management, paid advertising campaign management as well as managing the production of photos and videos for the brand to produce incredible local products. content for the region
Founded in Florida in 2010, Orangetheory Fitness is one of the leading brands in the fitness industry today. With over 900 locations worldwide, their 60-minute interval training concept with heart rate monitoring in five zones has helped tens of thousands of members lose weight, tone up and achieve their goals. general fitness in a short time.
The fitness brand competes with some of the giants in the fitness industry, and positioning the brand in a competitive market such as Dubai is a task that requires the skills of a digital marketing and advertising agency that understands the nuances of Brand Design and its application in creative advertising on digital and ATL formats. The decision makers at Orangetheory Fitness Dubai understood the need for a full-service agency that can take their brand to the next level by building awareness, using brand positioning strategies and ultimately getting that share of market. Prism Digital, one of the top advertising and media agencies in Dubai, will take a holistic approach, employing omnichannel marketing strategies using social media, search engine optimization and paid to advertise. Prism Digital will also create a brand new website for Orange Theory Fitness. Prism Digital was also commissioned to create a brand new website for Orange Theory Fitness. It will be a mobile-focused PWA website, built for mobile and built on NODE JS and Laravel, a state-of-the-art progressive web application perfect for mobile-focused traffic.
Commenting on the partnership, Mr. Salem Bin Dasmal, Owner of the Orangetheory Fitness Franchise in the United Arab Emirates, said, “Prism Digital has extensive experience in managing international and local fitness brands, and based on our previous experience working with them, we found that their creativity and knowledge of the local fitness industry was best suited to building the Orangetheory Fitness brand in the UAE. We are proud to be associated with the best digital marketing agency in the UAE.”
Lovetto Nazareth, Managing Director of Prism Digital, said, “Prism has represented some of the biggest fitness brands and products over the past 15 years in the GCC. We are proud to bring our advertising and digital marketing expertise to the fitness industry for a strong brand like Orangetheory Fitness. This partnership will help us build OTF’s presence in the GCC and spread awareness of their exclusive style of fitness training.”
About Orange Theory Fitness
Orangetheory Fitness is an international fitness brand with more than 1,300 studios in 50 states and 23 countries, including two branches in Dubai. He has his own heart rate-based HIIT group workout that combines science, coaching, and technology to ensure optimal results from the inside out. As of 2022, the fitness brand has over 1 million members worldwide.
About Prism Digital
Prism Digital is an award-winning digital marketing agency in Dubai that specializes in creating and managing creative campaigns and performance-based digital advertising campaigns that deliver real results. The agency creates advertising campaigns for companies in the fitness industry, including major fitness brands, gyms, slimming teas, fitness-related food and beverage brands, and nutritional supplement companies. Prism Digital is a recognized performance marketing and media buying agency in the region providing best-in-class marketing and advertising solutions to over 150 clients. provide SEO, social media marketing, digital branding and video marketing strategies to boost their business. Learn more about Prism at https://www.prism-me.com/
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