Web traffic

SEO helps Vape&Go almost triple web traffic in three months

Three months after reporting an impressive 90% increase in web traffic in a single quarter, Vape&Go can now report another 163% increase over the following quarter.

Vape & Go, based in Preston, stock a huge range of e-cigarette kits, vaping liquid, batteries, atomisers, parts and accessories from across the UK and around the world.

The huge increase in web traffic is the result of a comprehensive search engine optimization (SEO) plan put in place by Blackburn-based web development and digital marketing specialists, eBusiness UK.

Between April 1 and June 30, 2021, 81,455 sessions on the website were recorded. Between July 1 and September 30, that number jumped to 212,869 sessions on the website, more than two and a half times that number.

The project started in early 2021 with a market analysis that identified the 50 most common, useful and profitable keywords used by potential customers of Vape&Go products. The team also created a Google My Business profile to increase visibility on search results pages.

The results were so immediate for Vape&Go that the team decided to increase the marketing scope to 70 keywords in just a few months.

And again, Vape&Go and eBusiness UK are working together to devise a new SEO marketing plan that would further increase its online visibility and be a game changer in terms of leads and sales.

Latif Kothia, Director of eBusiness UK, added: “The incredible results seen by Vape&Go show exactly how powerful an effective search engine optimization campaign can be.

“We’ve been providing digital marketing services for over 20 years, and Vape&Go is one of the most ambitious we’ve worked with, and we’re proud to play such a big part in the monthly growth of the business. We’re can’t wait to start the next part of the plan, which should take Vape&Go to the next level.”

Salman Essap, Director of Vape&Go, said: “eBusiness UK is very useful. They give us monthly reviews of what they are doing and what they would like to do next month. They are always available and everything we talk about is simplified for us to understand.

“Our website traffic has increased and many keywords are now number one on Google. I am very happy with everything we have received from eBusiness UK.