London’s Fashion Retail Academy has named Sheffield agency The SEO Works to bring it greater online visibility.
The academy is an industry-led university with over 16 years of experience providing students with a range of courses and industry involvement, ensuring they are prepared to start a career in fashion.
It was established in 2005 by four founding partners who had experience in household names such as Next and Marks & Spencers, and was backed by the UK government working with its industry partners to develop the reputation that the Fashion Retail Academy has today.
Following a domain migration, Fashion Retail Academy needed in-depth technical knowledge to help manage the side effects that a migration can bring. This led the academy to approach The SEO Works for advice on how to regain lost ground after the move and also improve online visibility from where it once was.
After initial interest from the Fashion Retail Academy, the SEO team conducted a thorough audit of the website to help identify areas that needed attention. The results of the audit were then presented in a successful competition.
Elizabeth Willis, Head of Marketing Communications at Fashion Retail Academy, said: “Following our website redesign in 2021, we have partnered with The SEO Works to increase our organic traffic and reach more potential students. Over the past few months, we have already seen tremendous successes, including our 2022 compensation campaign. a significant increase in our UCAS clearing applications this year.
Alex Hill, Director of Sales at The SEO Works, added: “Our portfolio of clients in the education sector has seen significant growth recently, so we are very excited to lead a strategy for such a prestigious as the Fashion Retail Academy. . We believe that our team will be the best option to deliver extraordinary results and achieve the level of visibility desired by the Fashion Retail Academy.
The SEO Works specializes in SEO, PPC, Digital PR, Web and Paid Social Advertising and has many existing clients in the education sector including Cambridge Online Education, The Source Academy, IPAG Business School , Edge Hill University and Maudsley Learning.