Marketing assets

Sipwell Named Exclusive Global Travel Retail Partner for Dictador Fine & Rare Range

Mikołów, Poland, 11/23/22, SipWell Brands, the rapidly expanding UK-based specialty drinks agency, Global Travel Retail Distribution, has been appointed as the exclusive distribution partner for Dictador ultra-premium aged rum in global markets.

A pioneer of some of the industry’s most iconic and award-winning limited editions, unique cask finishes and special traffic jams, the third-generation operated Dictador has a clear vision and ambition.

Its Fine and Rare range presents some of the most remarkable cuvées in the Totem category. Mopa Mopa Series and its Generations collection in Lalique with 2 Masters initiative in partnership with first houses of Cognac, Whisky, Champagne, Armagnac, Bordeaux and Sauternes in the world including Royal Tokaji, Leclerc Briant, Glenfarclas, Hardy Cognac and Labelle.

Specialists in global premium beverages, SipWell already represents a wide range of spirits brands in travel retail – whiskeys from The Glenturret, Finn Thomson Private Single Cask Collection, Port Askaig, Fable and 47 year old Japanese single malt Karuizawa of Elixir Distillers – with Mexican tequila, Casa Dragones and premium Caribbean rum, Black Tot.

The deal takes effect immediately and the goal is for Dictador to be available in all key hubs destination airports including Heathrow, Schiphol, Singapore, Istanbul, LAX and JFK.

Andrew Torrance of SipWell Brands said:

Since emerging from the pandemic, our activity has exceeded all of our forecasts, particularly in the premium and luxury space where we have more than 25 years of experience in spirits in GTR. Work with a true market leader is very exciting. Everything Dictador does, it does with style and 100% conviction and sharing these virtues is why we fit so well with their team and their ambitions.

Diego Quintero of Dictador Rum said:

As thought leaders in prestige rum and investment, it is our pleasure and priority to do our Fine & Rare products, including our Art Distilled Collection available to travelers worldwide collectors and connoisseurs. We have chosen SipWell as a partner in this new quest, not only to their extensive GTR experience but also for their understanding of duty free management distribution of some of the finest spirits in the world. This decision will support our goal of leaving a a significant impact on all of the art, rum and spirits categories.

In addition to its many special vintages from 40 to 50 years old, Dictador is also known for its revolutionary artistic and spirit collaborations. Earlier this year he launched the Orlinski 5 Decades project with a striking decanter sculpture, designed by French industrial pop artist Richard Orlinski containing rum from finely aged barrels from 1966 / 1976 / 1986 / 1996 / 2006, representing five decades of the life and work of the sculptor. Unique Kong bottles are paired with digital art NFTs, which are to be auctioned on the specialist wine and spirits platform BlockBar later this year. Dictador has also just launched the the world’s first-ever limited couture edition-Dictador M-City Golden Cities, with estimates already setting its value at the billion dollar mark.

SipWell Brands Limited

The company, founded in 2018 by whiskey industry veterans Andrew Torrance and Calum Lawrie, is a Scotland-based beverage sales, marketing and distribution agency designed to help create a global premium alcohol brands. Torrance previously worked with Beam Suntory and William Grant & Sons and as Managing Director of The Whiskey Shop and the Copper Dog whiskey brand. Lawrie has held numerous roles at beverage giant Diageo and served as chief marketing officer at Copper Dog alongside Torrance. SipWell Brands now represents the leading premium and luxury beverage brands through Global Travel Retail.

About Dictador Rum

For over 40 years, Dictador has been creating ultra-premium aged rum in the heart of Cartagena, Colombia. In the experienced hands of Hernan Parra, rum producer and third-generation master blender, this Colombian distillery has meticulously perfected the manufacturing process while retaining family recipes and techniques. Dictador has the largest stocks of aged rums in the world, up to 45 years old, which allows the brand to launch a range of innovative, yet refined and rare editions, unmatched by the competition, creating a whole new category of luxury. for fine rums. The location of the distillery offers a magical balance between time and land, enabling the production of a unique palette of award-winning rum that is now distributed in over 80 countries around the world. For more information, please visit: www.dictador.com/@the_dictador