Web traffic

Spike in ‘Squid Game’ web traffic leads to Netflix lawsuit in South Korea

  • Netflix has said its new Korean-language series “Squid Game” may be its biggest show of all time.
  • Its popularity is causing explosive internet traffic in South Korea, according to an internet service provider.
  • SK Broadband sued Netflix for usage fees in response to the show’s popularity, Reuters reported.



, an internet service provider in South Korea, sued


, Reuters reported Friday.

The company alleges Netflix’s hit series “Squid Game” is causing explosive traffic and argues that the


the platform should pay usage fees accordingly. A Netflix spokesperson did not immediately respond to a request for comment on the lawsuit.

Netflix co-CEO Ted Sarandos told the annual Code conference on Monday that the Korean-language survival show will “definitely” be the company’s biggest non-English series of all time, Travis reported. Clark from Insider.

Sarandos added that there’s a “very good chance it will be our biggest show ever”, a title currently held by “Bridgerton”, seen by a record 82 million households.

SK Broadband alleges that Netflix’s traffic on its network has increased by 1,150 gigabits per second (Gbps) over the past three years, peaking in September. “Squid Game” was released on September 17.

The lawsuit is part of an ongoing legal debate in South Korea over whether or not content providers like Netflix should be required to pay user fees for local internet services.

In an old lawsuit, Netflix said its responsibility was to create and deliver content – not to provide internet to viewers, Reuters said.

Amazon, Apple and Facebook pay user fees, while Netflix and YouTube do not, an SK spokesperson told Reuters.

Kang Dong-han, Netflix’s vice president of content for Korea, said Netflix’s investment in South Korea’s entertainment industry resulted in an “economic effect” of $4.7 billion, Yonhap News Agency reported Wednesday.

“The investment has generated a cumulative economic effect of 5.6 trillion won and created 16,000 jobs in various industries related to entertainment and content creation,” Dong-han said during the “Netflix Partner Day,” a online event.