Web marketing

The 9 Best Ways to Use Google Workspace for Web Development

If you’re looking for a convenient workspace to easily develop websites, try Google Workspace apps. Whether you’re a novice or expert web developer, you can deliver your content to the internet with minimal expense using Google Workspace apps. Google apps easily integrate with each other to reduce developer effort while bringing code, content, and creativity […]

Web marketing

Broadcast-to-web attribution adds new currency to local TV advertising

Long known for building brands and driving traffic to stores, local TV advertising has never struggled to convince advertisers of its effectiveness. He was, however, challenged to measure this strength. For stations, proving with clear and compelling data how well their ads are generating ROI has become a high priority. Digital media, with their clickable […]

Web marketing

E-Web Marketing explains how to improve paid advertising

Sydney, Sept. 22, 2021 (GLOBE NEWSWIRE) — E-Web Marketing, a Sydney-based digital marketing agency that uses a holistic approach, has repeatedly offered to improve paid advertising campaigns using Google Ads and social media. This was explained in a blog post explaining the importance of excluding people who are not likely to be interested in the […]

Web traffic

Best Types of Web Traffic Every Small Business Needs in 2022

Web traffic is an important tool for measuring your company’s brand visibility and understanding your target audience. It is not enough to simply have a website these days. To be competitive, you need to constantly review your website analytics and use web traffic data to inform your business decisions. Before you can track your web […]

Web traffic

Knowing Google Analytics brings your web traffic to life. This training can explain everything.

Missed a Future of Work Summit session? Head over to our Future of Work Summit on-demand library to stream. Ask most digital marketers what are the most valuable tools they depend on to do their jobs and you’ll no doubt hear a lot about Google Analytics. It is the undisputed king of web analytics features, […]

Lead-generating website

Examples of lead-generating websites (and how to create one)

More … than 70% of B2B buyers today are tech-savvy millennials, and they research your business online before contacting you. So, if you don’t provide a smooth website user experience, chances are you’re losing leads to competitors. 5 Examples of Lead Generating Websites for Manufacturers So what kinds of other website components are needed to […]

Web traffic

An SEO booster to heat up your web traffic during a potentially post-pandemic summer

Have you recently audited SEO practices around your communication efforts? Otherwise, the spring and summer months might be a good time to do this. As such, PRNEWS offers advice from search optimization professionals to help you. Most companies conduct SEO audits two to four times a year, according to Business2Community contributor Dave Polykoff. Before hiring […]

Web traffic

14 Reasons Your Client’s Web Traffic Might Be Declining

When a business notices a sharp drop in traffic to their website, the first instinct is likely to be to hit the panic button. And as an agency, you are probably the recipient of this call. While your client may be tempted to overcompensate with a website redesign or an influx of new content, it’s […]

Web traffic

Web Traffic Is The New Foot Traffic: Why Galleries Are Investing Big To Drive Out Digital Natives

Is a gallery’s homepage more important than its showcase? As foot traffic to physical spaces declines, a growing number of dealerships are hiring experts to revamp their websites and social media accounts. Some even now monitor web traffic as carefully as online publications do. While merchants say the majority of sales are still made in […]

Web traffic

Marketing Analytics: What Your Web Traffic Says About Your Business

Separating perception from reality Often, the perception that a company has of its customer is very different from the actual behavior of the customer. Fortunately, analytics can support or challenge your perceptions and help you build a profile of the customers you attract. For example, you can determine: Geographical position – Identify the city, regions, […]

Web traffic

Confessions of a Fake Web Traffic Buyer

Online advertising has a fraud problem. Millions of ad impressions are served to bots and non-human traffic, and ad tech companies are doing little to stop it. Digiday spoke with a former publishing executive who said he knowingly bought fraudulent traffic and resold it to advertisers over the past year. In fact, that was the […]