Web marketing

Tips to improve your web design and boost user engagement

Web design is an enticing field where one can hold a user’s attention only through great design, content, and interface. On World Web Designer Day, here are some tips and tricks to add some sparkle to your website and keep people coming back to visit your site:

  1. New Age technologies: the new protagonist

Consider using AR and VR filters in addition to traditional tools to make your website stand out from the crowd. Imagine a user being able to experience the service or product on offer rather than just a demo on the website. This will entice them to spend more time and experiment with your website! It will also provide interactive touch points for your users and create new data points for you.

2. Automate to Avoid Missing Maintenance

Time is money. Web designers should look for solutions to manage and monitor all of their clients’ sites in one place, no matter where they are hosted. It can save them hours by automating routine maintenance tasks like backups, security, and updates. The Hub by GoDaddy Pro is a new, simple solution that brings together all the tools, features, and benefits specific to GoDaddy Pro in one easy-to-use dashboard. Tailor-made for web designers and developers, it will help you grow your business and efficiently deliver results to your clients.

3.Use white space efficiently

On most websites, the spacing of content can create the illusion of negative space. Users perceive negative space negatively and web designers need to ensure that their websites adapt to different formats, devices and browsers. Web designers can also eliminate negative spaces by adding relevant audiovisual content. By properly maximizing space on a website, you also create a memorable user experience.

4. Content remains king

Unique, high-quality, interesting and relevant content contributes significantly to the success of businesses on the Internet. Before taking any further steps in their search engine optimization plan, businesses should focus on creating exceptional content. The quality of content you provide will determine your level of success in content marketing.

5. SEO is important

Search Engine Optimization (SEO) can help your website drive organic traffic. Use relevant keywords and hashtags and add them seamlessly to your UI and content so they serve both search engines and your users. Additionally, SEO helps build credibility for your website and provides competitive advantage by outranking the competition in search engine results and gaining market share.