First of all, organic web traffic is and should always be your number one priority. No matter what type of website you run, you need to be on the lookout for ways to increase your website traffic.
Why? Because it shows that people are visiting your site for something they want.
Organic site visitors are also less likely to leave your site and increase your bounce rate. They are also more likely to convert, so investing in increasing your organic web traffic will help you in more ways than one to improve your site as a whole. There are a myriad of different techniques and processes you can use to increase your organic web traffic. There’s no way to get instant web traffic to your site. However, if you are looking for practical ways to increase your organic web traffic.
1. Perform a website audit
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If you don’t know what your website is missing to drive organic web traffic, how will you know what to improve? Performing an audit of your website is the first step to increasing your organic traffic. It will let you know about the shortcomings in your web design such as page load speed on the technical side of a website and SEO spam practices. All this affects the ranking of the website on search engines, especially Google. SEO audit tools such as Ahrefs and howling frog are some of the best tools you should use to perform your website audit. They are definitely worth your investment to see what your website is missing and what solution you can apply to fix your site.
2. Improve your website design
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Logically, the next step is to improve your website design based on the data you gathered during your website audit. A common cause of low organic traffic is slow web speed load times. This is a very common topic of discussion, but it is still a very important factor in SERP rankings, which always matters when you want to increase traffic to your site.
Websites that take longer than 3 seconds to load will be pushed by Google to lower positions on the SERPs, so do your best to optimize your page speed less than 3 seconds to increase your position in the SERPs and drive more organic traffic to your website. Website speed optimization isn’t the only area you should improve on. Analyze how your site visitors move around your site. Give your visitors a reason to explore deeper, but simplify navigation enough to keep them coming back.
You might also have a web design problem. Is your website outdated and unappealing to new visitors and young visitors? Always improve all areas of your website design to get smooth organic traffic.
3. Create good content
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So you did a website audit that showed you which parts of your website design, such as improving the loading speed of your page, poor SEO practices and old and outdated web design need improvement to improve your SERP ranking. And after? Create content. Not regurgitated or rephrased content in your niche market, but good content.
You need content that is unique, actionable, and worth the time it takes your readers to invest in it. Create new and unique content exclusively on your site. Add a new twist, look at a popular trend in your industry and see it from a different perspective. Enhance this further by having proprietary data to use on the content you create.
This can add credibility to your site. Creating rich and unique content is a key way to drive traffic to your website. So focus on providing your visitors with content that they can’t find anywhere else.
4. Use social media to the max
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What’s the use of having good, exclusive content if no one knows you wrote one? Since 2019, there are now more 3.48 billion social media users around the world. That’s 3.48 billion potential visitors to your website.
You should use the most popular social media channels to promote your brand. Next, understand the demographics and dynamics of your audience on each social media channel. How people react to your content on Facebook, Instagram, Twitter, and LinkedIn may be different. Once you have identified which channel is driving the most traffic to your site, you need to focus on promoting your content or product through that channel.
You need to constantly monitor your social media channels to understand the current trends of your target audience. This will help you get instant website traffic if done correctly.
5. Use YouTube
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YouTube is the second most popular website on the internet right after Google. But most website owners will turn to Youtube because it takes time to get your YouTube channel well followed. Once you have established your channel as an industry leader, then you can use YouTube to your advantage by getting your viewers to visit and read your content. The best way to do this is to provide unique and quality content that can attract viewers to visit your website and increase your web traffic.
SEO also plays a key role in making your videos visible on YouTube search. You need to gather keywords related to your video. You also need to make sure your YouTube keywords are ranking in Google search. This can double the chances of your video being clicked. Once your YouTube channel has gained enough loyal viewers, you will notice how fast you can getinstant website traffic from YouTube only.
There is no secret formula to get instant web traffic. You can, however, take all measures to increase your chances. You also need to make sure that you are getting the right kind of traffic to your site. So use these tips correctly and increase the number of website visits.