Marketing assets

University of Maine and Van Wagner Announce Media Rights Partnership

NEW YORK (June 16, 2022) – Van Wagner and University of Maine Athletics today announced a new 10-year partnership with Van Wagner overseeing the athletic department’s sponsorship and media rights exclusively.

Van Wagner will be dedicated to enhancing the Maine Athletics brand and designing comprehensive sponsorship packages. Working with the Maine Athletic Department, Van Wagner will negotiate and manage all elements including digital advertising, broadcast rights, hospitality, premium signage and game day marketing assets, among others.

“We are thrilled to have Van Wagner join our UMaine family,” said Ken Ralph, sports director of UMaine. “At every step of the process, they demonstrated a keen awareness of the university’s goals and aspirations. Van Wagner stood out for fully grasping the impact of the Black Bear brand in the state and throughout the region. I am also happy to share this Justin Barnes will remain the general manager working for Van Wagner on behalf of the UMaine Athletics corporate partnership program. We look forward to a long and healthy relationship that will bring great value to our sponsors, donors, fans, partners and the University community.”

Founded in 1865, the University of Maine is a land, sea, and space granting institution and the flagship campus of the University of Maine system. The University of Maine advances learning and discovery through excellence and innovation in undergraduate and graduate academic programs while addressing the complex challenges and opportunities of the 21st century through knowledge research-based. Opportunity for all members of the University of Maine community is a cornerstone of the University’s mission.

“I am thrilled, both professionally and personally, with our new partnership with the University of Maine Black Bears,” said Mike Palisi, President of Van Wagner College. “As a former assistant athletic director at UMaine, I know firsthand the power, passion and pride of this great university and this state. Our Van Wagner family looks forward to working with the athletic director Ken Ralphcoaches and staff, as well as fans and alumni, on creating a corporate partner program that reflects this time of transformation at the University through the generosity of the Harold Alfond Foundation.”

Since 2014, Van Wagner has become a leader in college sports marketing and has been developed to represent the sponsorship or media rights of several sports schools and conferences including America East Conference, Big South Conference, Big West Conference , the Central Intercollegiate Athletic Association, Colonial Athletic Association, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference, Western Athletic Conference and West Coast Conference, as well as Arizona State National Sales, Canisius College, Coastal Carolina University, East Tennessee State University, Furman University, Florida International University, Georgia State University, Jacksonville University, Kennesaw State University, Liberty University, Loyola University Maryland, Miami University, Niagara University, Pepperdine University, Samford University, Rider University, Siena College, Saint Joseph’s University, Sam Houston State University, Santa Clara University , South Florida Nation l Sales, Southern Utah University, Stony Brook University, The University of Texas at El Paso, Towson University, Valparaiso University, and The College of William & Mary.


The University of Maine is home to the state’s only Division I athletics program. The Black Bears proudly host two national championships, the 1993 Men’s Ice Hockey and the 1999 Men’s Ice Hockey, as well as 46 conference titles. Maine Athletics supports 17 varsity programs while being a member of three conferences, including America East, Hockey East, and Colonial Athletic Association (football).

Van Wagner Sports, a wholly owned subsidiary of Van Wagner Group LLC, creates, advises and sells on behalf of world-class teams, leagues, brands, properties and universities. A sports and media innovator, Van Wagner is a global leader in high-impact visible signage in MLB, NBA, NCAA and the highest levels of international football, sponsorship sales, college media rights and production of site content during the biggest sporting events in the world.

Media contacts:
Van Wagner: Mike Palisi – [email protected] or (212) 699-8627
Maine: Tyson McHatten[email protected] or (207) 992-7746