Web marketing

Using web data to create lasting societal change

The Bright Initiative is the brainchild of the leading web data platform Light data. The Bright Initiative uses Bright Data’s technology and expertise on a pro bono basis for charities and nonprofits, NGOs, researchers and global policy makers.

Since 2014, Bright Data has been the market leader in public web data collection. It enables its clients to stay ahead of the competition by using automation to transform publicly available web data into structured datasets that highlight important business and organizational information. Bright Data’s technology has served over 15,000 customers in various industries including e-commerce, finance, security and healthcare, including many Fortune 500 companies. To support its rapid growth and customer base, they have recently opened their second global office in New York.

During the global upheaval of the pandemic, Bright Data CEO Or Lenchner saw the potential of their technology to create lasting societal change. It therefore decided to make Bright Data’s technology and expertise available to researchers, associations, NGOs and certain public sector organizations on a pro bono basis.

“When the pandemic hit in 2020, Bright Data was first asked to work on the Sprint COVID-19 task force, led by one of Israel’s leading hospitals, Assuta, as well as companies such as AWS, to find more effective ways to learn more about the pandemic based on initial information shared by China and Italy. At the start of the pandemic, we had to think outside the box – and that included using public web data. Within 24 hours, we were able to deliver crucial web data that helped create the medical protocols for remote diagnostics. Since then, The Bright Initiative has grown steadily,” says Lenchner.

From strength to strength

The Bright Initiative was officially established a year later, in April 2021. Today, it has over 500 hand-picked partners, including universities in over 160 cities around the world. In addition to Bright Data’s technology, partners have access to around-the-clock support from a dedicated team as well as the company’s extensive knowledge base.

Keren Pakes, senior Bright Data executive and former journalist, has led The Bright Initiative from the start. She serves a dual role at the company, serving as both VP of Marketing and Brand Communications and Managing Director of The Bright Initiative. For Keren, using data to drive positive change in the world is a no-brainer. “Whether it’s addressing climate change or social issues, we want to use web data to drive positive change wherever possible.

The Bright Initiative in numbers

  • Founded in 2021
    • Free access to data collection technology and extensive expertise to over 500global members
  • seven dedicated team members, including 2 specialized engineers
  • 24/7 Support
  • 160+ university partners

Achievements

Improve public safety

Organizations fighting against child exploitation and human trafficking were among the first to seek help from The Bright Initiative. ELEM, an Israeli non-profit organization that protects at-risk youth, worked with The Bright Initiative to develop a unique machine learning system, based on the public social media profiles of previous victims, to identify adolescent victims of domestic violence. This information allows ELEM to contact victims – who normally would not speak – to offer support..

Similarly, Human Trafficking Initiative Labs (HTI Labs), a US-based non-profit organization, uses Bright Data technology to identify potential trafficking rings within sex and human trafficking circles. . HTI Labs then shares identified high-risk cases with law enforcement partners.

Mitigating the impact of the climate crisis

“Climate change is the greatest challenge facing humanity today. We must use all the resources at our disposal to mitigate the damage, including public web data,” says Or Lenchner. To push this forward, The Bright Initiative has partnered with UK-based start-up accelerator Subak, which funds and scales organizations using technology and environmental science to drive change. behavior and politics.

The Bright Initiative offers Subak start-ups direct access to Bright Data technology as well as ongoing support and expertise. “Our work with Subak means we can provide innovators with the data they need to turn their ideas into reality,” adds Lenchner. “Based on our work with commercial clients, we understand how powerful insights from public web data can be. It is important to replicate this model to mitigate the impact of the crisis climate.

Promote responsible data

One of the fundamental pillars of The Bright Initiative is the promotion of responsible use of data as well as the support of new useful initiatives. “This requires close collaboration between the public, private and third sectors,” says Lenchner. The Bright Initiative is currently supporting the UK Department of Culture, Media and Sport (DCMS) in the implementation of the country’s National Data Strategy (NDS), which will transform the UK into a premier data economy. plan while building public confidence in the use of the data.

As part of its apolitical work with the DCMS, The Bright Initiative has facilitated multiple discussions between business leaders and senior government officials, sharing insights into data markets and skills needs.

Helping out academia

Bright Initiative’s work has also expanded its offerings to support universities around the world, including Kings College London and ETH Zürich. The Bright Initiative offers hands-on workshops and data-driven masterclasses to introduce students to the world of web data with a focus on professional improvement, innovation, and ethical considerations.

For students who want to pursue a career in this industry, The Bright Initiative offers designed internships that provide them with the foundation to help them build a career in data. “As leaders in the web data space, it is our responsibility to inspire and support the next generation of talent wherever possible,” says Lenchner. “In terms of career progression, there is an abundance of opportunity for students to develop their skills and try out different roles, but most importantly there is the opportunity to have a positive impact on the world. It is essential that students considering their future careers are made aware of these opportunities in order to create a strong and diverse pool of future talent.

The Bright Initiative also supports academic researchers from institutions around the world, including SciencesPo, Princeton and Oxford. Their areas of study include broadband coverage, network traffic interference by nation states, online discrimination and more – publicly available data forms the backbone of this research.

What does The Bright Initiative have in store for us?

According to Pakes, “It may seem strange, given that we already have over 500 partners on board, but this is just the start of The Bright Initiative. We are about to launch a new academy and are working hard in the behind the scenes to create new opportunities for our partners and build on the work we’ve done so far, so watch this space!

Learn more about The Bright Initiative and leading web data collection platform, Bright Data, here: https://brightinitiative.com/