Web traffic

Web traffic to Spotify’s cancellation page skyrocketed after artists began pulling music over the Joe Rogan controversy

  • Neil Young took his music from Spotify after the platform refused to delete Joe Rogan.
  • A few days later, traffic to Spotify’s cancellation page increased by 115%, according to data from Similarweb.

Spotify’s cancellation page was flooded with unusually high traffic after Neil Young announced he would be removing his music from the streaming platform, according to web analytics firm Similarweb.

Young said on January 26 that he was delete music after spotify refused to remove podcaster Joe Rogan from the platform. Young and others have accused Rogan of spreading misinformation about COVID-19.

According to Similarweb data shared with Insider, Spotify’s cancellation page saw around 26,000 visits on January 25. On January 27, visitors soared to 45,000 and reached 56,000 on January 29, marking a 115% increase in traffic.

Spotify did not immediately respond to Insider’s request for comment.

The recent controversy surrounding Spotify’s hosting of Rogan’s hugely popular podcast began after 270 doctors, nurses, scientists and educators wrote a letter in late December, calling on Spotify to remove the show to mitigate the spread of misinformation about COVID-19 and vaccines.

young and other the musicians pulled their music after the platform stood next to Rogan. Spotify also announced that it would add a content advice to podcasts mentioning COVID-19.

Critics of Rogan surged after a video compilation of him saying the N-word went viral. Rogan issued a excuses for using the word and said it was “the most regrettable and shameful thing” he has ever had to discuss publicly.

Spotify CEO Daniel Ek said on Sunday that he did not believe in Rogan’s “silence”. However, following conversations with Rogan, the podcaster decided to remove 70 episodes containing “racially insensitive language” from the platform.