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Traffic to Spotify Premium’s cancellation page has surged in recent weeks as the audio streaming company faces a flurry of backlash over its endorsement of podcaster Joe Rogan, an analytics firm told CNN.
Analytics firm, SimilarWeb, told CNN on Tuesday night that it saw traffic to the cancellation page increase 196% week-over-week in its latest dataset.
This dataset compared traffic for the week starting January 17 to traffic for the week starting January 24. During the week of the 17th, 39,924 visits to the page were recorded. In the week of the 24th, 118,168 visits were recorded.
Spotify spokespersons did not respond to requests for comment.
Spotify Premium monthly fees start at $9.99 and go up to $15.99 for a family plan. There is also a free version. The company said in its latest earnings report that it had reached 180 million paid subscribers, which means that even if all recent visits to the page represented actual cancellations for its paid product, it probably wouldn’t cause much damage to its results. And there’s no way to be sure, at least for now, how many of those visits to the cancellation page actually resulted in a cancellation.
Still, the increase in traffic to the page is noticeable.
Seema Shah, who leads SimilarWeb’s research team, told CNN she’s never seen anything like it in Spotify’s history.
“It’s a huge spike,” she said. “It implies that people were passionate about the issue and took immediate action. We will see if it continues to increase.
Traffic, which has shown no signs of slowing down, could also pick up as Rogan continues to face criticism for using racial slurs in episodes of ‘The Joe Rogan Experience’ years ago. .
Rogan, whose contract with Spotify is worth $100 million, apologized on Saturday for using the slurs on Saturday, admitting he was “slutty”.
Daniel Ek, chief executive of Spotify, also tried to quell the controversy on Sunday evening by telling employees that his team had spoken to Rogan and that the episodes had been removed from the platform’s library. Ek also said the language did not represent Spotify’s values.
The controversy, however, still rages in the company.
Neil Young, who drew attention to anti-vaccine rhetoric on Rogan’s podcast by removing his entire library from Spotify, this week encouraged more recording artists to leave the platform. Young’s initial decision came after a group of more than 250 scientists, doctors, nurses and researchers wrote an open letter to Spotify exposing the misinformation and conspiracy theories about Covid-19 that Rogan promotes on his podcast. .
Young also encouraged Spotify employees to leave the company before “it eats your soul.”
“Be free and take the right path,” Young said.
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