Web traffic

What Your Pharmacy Can Learn About Web Traffic Using Google Analytics

First you need a Google account, and a Gmail account will do. Simply create a Google Analytics connection and decide how many websites you will monitor.

After that, the tool gives you a code to plug into your WordPress or Shopify site. They provide instructions on how to locate the box you need to enter it in, but a quick search will also bring up clear instructions depending on your website setup.

After your page loads, you need to enable search tracking and set goals for the page.

There is a certification process with modules that teach you how to use Google Analytics.

Google Analytics Academy offers free tutorials and training so you can get the most out of your Google Analytics account. They offer courses on everything from e-commerce fundamentals and analytics to search engine optimization.

These tools are a great way to ensure you get the most out of your Google Analytics date.

Measuring all the eyeballs on your site is not that difficult.

When a potential customer visits a page on your site, it is called a page view. For every additional page they visit, you get an additional page view. These numbers are important when you hope to use your page for e-commerce. The more views on your page, the more potential customers, the more likely your pharmacy will make a sale.

But pageviews are just one measure and they can be distorted. If your homepage is set to the pharmacy page, it adds pageviews. So the true measure of potential new customers comes from unique visitors.

A unique visitor means that your site reaches new visitors. When they click on your page, Google Analytics will note that their IP address has never visited the site before and you get a unique visitor.

Find out where your views are coming from and which platform your viewers prefer.

If you’re already serving ads across the web and don’t have an analytics tracking tool, you’re missing out. There is valuable data to be had with every visitor to your page. You can find out which ads are working. You will know if Facebook generates the most leads, you will also know how many times people find your page by searching on Google.

As I explain in the next point, you will start to see how these visitors behave once they are on your page. Do they bounce back quickly or do they stick around to explore? Are Facebook visitors more likely to buy something or order a refill? This data will help you decide where to invest your marketing money to help drive traffic that increases privileged and meaningful interactions on your website.

But what else can Google Analytics tell you about these users? Well, he can share where they live up to the city. You will know how far the radius goes. But beyond that, you will learn what language they speak. If you live in a Hispanic area and are considering a Spanish version of your site, these details can help you determine if it would be beneficial.

Finally, you will know whether they were on mobile or desktop. If you’re wondering how important it is to maintain a mobile version or your site or if you’re considering an app, this data can help you make an informed decision.

Find out which pages are working well and which pages are not working.

Your site probably has several pages, some more important than others. Track visits to each page and start understanding user behavior. How long do they spend browsing your site and how many pages does each visitor explore?

By using Google Analytics, you can study these behaviors and make changes to provide more engaging content.

Find out what your viewers are looking for.

If your website has a search function, the search data tool via Google Analytics can be a game changer. By learning what your visitors are looking for or not finding on your page, you can create a more intuitive website.

You may find that the average viewer wants to know your store’s opening hours. You can create a visible and direct button that directs customers to your schedules.

If many visitors come to your site just to search for a page that already exists, you have a very simple opportunity to fix a problem for them. Make this page more central to your landing page and share the updated site on your social platforms to let your customers know you’ve heard their feedback and improved.

Get an overview of your site’s performance on the dashboard.

Dashboards are customizable, but the overview includes high-level stats that a user typically prefers. Without any knowledge of the program, you can start learning more about analytics and the value of tracking your website from this page. Once you get more advanced or find specific actions you want to highlight, you can optimize your dashboard or create additional pages with your preferred data.

The most important thing is to just start. Most pharmacists are data-driven when it comes to health. It’s time to learn how to get your data online on your website and use it to help market your pharmacy.